[09/25/09 - 11:31 AM]
The CW's New Hit "The Vampire Diaries"To Competition: Bite Me!
The CW spins the numbers for Thursday, September 24.

[via press release from The CW]


VAMPIRE DIARIES Holds Strong in Key Demos Despite Facing Increased Competition; Builds Week-to-Week in Adults 18-49 and Total Viewers

VAMPIRE DIARIES Wins the Hour with Teens and Female Teens

VAMPIRE DIARIES Improves the Time Period Versus Year-Ago

SUPERNATURAL Continues to Builds in Key Demos in Season Five

VAMPIRE and SUPERNATURAL Improve The CW's Thursday in Key Demos

September 25, 2009 (Burbank, CA) � Facing all original competition, including the hyper-hyped "FlashForward"debut, The CW's new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6) and women 18-49 (2.3/6), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, in broader categories, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5) and total viewers (3.81mil)

THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (2.8/12) and teens (2.2/9). VAMPIRE DIARIES beat NBC's comedies in adults 18-34 and women 18-34 and tied with Fox's "Bones"in women 18-34.

THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +115% in female teens and +38% in teens.

Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 27% with women 18-34 (1.4/4), 9% in adults 18-34 (1.2/3) and 8% in women 18-49 (1.3/3).

SUPERNATURAL faced tougher competition (against the "Grey's Anatomy"and "CSI"premieres), and still retained 92% of last week's adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3) and 94% in total viewers (2.62mil).

In its first night against all original competition, The CW's Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +43% in female teens (2.0/8).

  [september 2009]  


most recent ratings | view all posts
[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.

[11/23/15 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/23/15 - 08:27 AM]
The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49
ABC spins the numbers for Sunday, November 22.

[11/23/15 - 08:14 AM]
NBC Currently Ranks as the #1 Broadcast Network for Sunday Night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and All Key Adult-Male Demos
NBC spins the numbers for Sunday, November 22.

[11/22/15 - 08:54 AM]
Saturday's Broadcast Ratings: FOX Wins with College Football Coverage
The network leads the night among adults 18-49 while CBS is the most-watched network.

[11/22/15 - 08:44 AM]
"Saturday Night Live" Delivers Its Second-Best Overnights in 10 Months
NBC spins the numbers for Saturday, November 21.