or


[10/08/09 - 10:09 AM]
ABC's Freshman Comedy Block Finishes No. 1 from 8-10pm in Adults 18-34
ABC spins the numbers for Wednesday, October 7.

[via press release from ABC]

Quick Take for Wednesday, October 7, 2009 (Fast Affiliate Live + Same Ratings)

Improving the Time Period Year to Year in Viewers and Young Adults, ABC's Freshman Comedy Block Finishes No. 1 from 8-10pm in Adults 18-34

At 8pm, ABC's Freshman "Hank" Draws More Viewers than Fox's "Dance"

Jumping from its Adult 18-49 Lead-in at 8:30pm, "The Middle" Outdraws Fox's "Dance" in Viewers and Beats its Comedy Competition in Adults 18-34

Finishing as the No. 2 TV Show of the Night in Adults 18-49 to CBS' Veteran "Criminal Minds," ABC's "Modern Family" Hits a Series High with Men 18-34

Continuing to Deliver Strong Lead-in Retention, "Cougar Town" Improves its Slot Year to Year for ABC by 15% in Adults 18-49

"Eastwick" Beats "Leno" at 10pm for the 3rd Straight Week in Adults 18-49 And Places No. 1 with Women 18-34 for its 2nd Consecutive Telecast

Wednesday Night Freshman Comedy Block (8:00-10:00 p.m.)

ABC's all-freshman 8:00-10:00 p.m. comedy block continued to deliver impressive compatibility, growing by over 1 million viewers (6.7 million to 7.8 million) and by 94% in Adults 18-49 from start to finish (1.6/5 to 3.1/8) against strong established competition on the other nets.

� Up for the 2nd week in a row, ABC's Wednesday comedy block improved the time period year to year by 14% in Total Viewers (7.4 million vs. 6.5 million) and by 9% in Adults 18-49 (2.5/7 vs. 2.3/7) over the Net's performance in the 2-hour time period on the same night last year.

� ABC's comedy block finished No. 2 in the time period among Adults 18-34 (2.0/6) to Fox ("Dance"/"Glee"), leading NBC by 11% ("Mercy"/"L&O: SVU" = 1.8/6) and CBS by 25% ("Old Christine"/"Gary Unmarried"/"Criminal Minds" = 1.6/5)

"Hank" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's freshman comedy "Hank" outdrew Fox's time-period regular "So You Think You Can Dance" by 14% in Total Viewers (6.7 million vs. 5.9 million). "Hank" took second place in the half-hour with Men 25-54 (1.9/5).

"The Middle" (8:30-9:30 p.m.)

Jumping from its Adult 18-49 lead-in by 31% (2.1/6 vs. 1.6/5) at 8:30 p.m., ABC's "The Middle" drew a larger overall audience than Fox's "Dance" (6.8 million vs. 6.4 million), beat its comedy competition in the half-hour (CBS' "Gary Unmarried") by 8% among Adults 18-34 (1.4/6 vs. 1.3/4) and finished in a near-tie among Adult 18-49 (2.1/6 vs. 2.2/6). "The Middle" retained a solid 81% of its week-earlier series debut in Adults 18-49.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m. by 1.7 million viewers (8.5 million vs. 6.8 million) and by 52% in Adults 18-49 (3.2/9 vs. 2.1/6), ABC's "Modern Family" placed No. 2 in its half-hour to CBS' veteran "Criminal Minds" on both counts. Hitting a series-high in Men 18-34 (2.6/8 � despite competing against MLB Playoff Baseball on cable), "Modern Family" earned the No. 1 position in its half-hour against its broadcast competitors, beating Fox's "Glee" by 18% (2.2/7), NBC's "Law & Order: SVU" by 44% (1.8/6) and CBS' "Criminal Minds" by 63% (1.6/5).

� The new ABC comedy qualified as the No. 2 TV show on Wednesday in Adults 18-49, trailing only "Criminal Minds."

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m., ABC's "Cougar Town" retained 97% of its Adult 18-49 lead-in, 100% in both Adults 25-54 and Women 18-49, and built on "Modern Family" with Women 25-54. ABC's "Cougar Town" beat out its broadcast competitors in the time period among Men 18-34 (2.1/6) for the 2nd time in 3 telecasts.

� Versus the year-ago night, "Cougar Town" boosted its half-hour for ABC by 15% over an original Private Practice" (3.1/8 vs. 2.7/7).

"Eastwick" (10:00-11:00 p.m.)

Opposite CBS' time-period veteran "CSI: NY," ABC's freshman "Eastwick" earned second place in the 10 o'clock hour, defeating NBC's "Jay Leno" for the 3rd week in a row among Adults 18-49 (1.8/5 vs. 1.7/5).

� "Eastwick" placed No. 1 in its hour with Women 18-34 (2.0/6-tie) for its 2nd consecutive telecast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/7/09.

Quick Take for Wednesday, October 7, 2009 (National Live + Same Program Ratings)

Improving the Time Period Year to Year in Viewers and Young Adults, ABC's Freshman Comedy Block Finishes No. 2 from 8-10pm in Adults 18-34

At 8pm, ABC's Freshman "Hank" Draws More Viewers than Fox's "Dance"

Jumping from its Adult 18-49 Lead-in at 8:30pm, "The Middle" Outdraws Fox's "Dance" in Viewers and Beats its Comedy Competition in Adults 18-34

Finishing as the No. 2 TV Show of the Night in Adults 18-49 to CBS' Veteran "Criminal Minds," ABC's "Modern Family" Hits a Series High with Men 18-34

Continuing to Deliver Strong Lead-in Retention, "Cougar Town" Improves its Slot Year to Year for ABC by 19% in Adults 18-49

"Eastwick" Beats "Leno" at 10pm for the 3rd Straight Week in Adults 18-49

Please Note: MLB Playoff coverage on cable was a significant competitive factor week to week for ABC and the other broadcast nets, with the post-season baseball games featuring teams from the Top 2 U.S. markets (including NY Yankees and LA Dodgers) boosting TBS's primetime numbers by 5.4 million viewers (7.0 million vs. 1.6 million) and by 317% in Adults 18-49 (2.5/7 vs. 0.6/2) over the previous Wednesday.

Wednesday Night Freshman Comedy Block (8:00-10:00 p.m.)

ABC's all-freshman 8:00-10:00 p.m. comedy block continued to deliver impressive compatibility, growing by 1.3 million viewers (6.5 million to 7.8 million) and by 100% in Adults 18-49 (1.6/5 to 3.2/8) from start to finish against strong established competition on the other networks and MLB Playoffs on cable.

� Up for the 2nd week in a row, ABC's Wednesday comedy block improved the time period year to year by 1.0 million viewers (7.5 million vs. 6.5 million) and by 13% in Adults 18-49 (2.6/7 vs. 2.3/7) over the Net's performance in the 2-hour time period on the same night last year.

� ABC's comedy block finished as the No. 2 broadcaster in the time period among Adults 18-34 (2.1/6) to Fox ("Dance"/"Glee"), leading NBC by 17% ("Mercy"/"L&O: SVU" = 1.8/6) and CBS by 24% ("Old Christine"/"Gary Unmarried"/"Criminal Minds" = 1.7/5)

"Hank" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's freshman comedy "Hank" outdrew Fox's time-period regular "So You Think You Can Dance" by 8% in Total Viewers (6.5 million vs. 6.0 million). "Hank" took second place in the half-hour among the broadcast nets with Men 25-54 (1.8/5).

"The Middle" (8:30-9:00 p.m.)

Jumping from its Adult 18-49 lead-in by 31% (2.1/6 vs. 1.6/5) at 8:30 p.m., ABC's "The Middle" drew a larger overall audience than Fox's "Dance" (6.8 million vs. 6.5 million), beat its comedy competition in the half-hour (CBS' "Gary Unmarried") by 15% among Adults 18-34 (1.5/6 vs. 1.3/4) and finished in a near-tie among Adult 18-49 (2.1/6 vs. 2.2/6). "The Middle" retained a solid 81% of its week-earlier series debut in Adults 18-49.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m. by 2.0 million viewers (8.8 million vs. 6.8 million) and by 62% in Adults 18-49 (3.4/9 vs. 2.1/6), ABC's "Modern Family" placed No. 2 in its half-hour to CBS' veteran "Criminal Minds" on both counts. Hitting a series-high in Men 18-34 (2.6/8 � despite competing against MLB Playoff Baseball on cable), "Modern Family" earned the No. 1 position in its half-hour against its broadcast competitors, beating Fox's "Glee" by 18% (2.2/7), NBC's "Law & Order: SVU" by 53% (1.7/5) and CBS' "Criminal Minds" by 53% (1.7/5).

� The new ABC comedy qualified as the No. 2 TV show on Wednesday in Adults 18-49, trailing only "Criminal Minds."

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m., ABC's "Cougar Town" retained 94% of its Adult 18-49 lead-in from "Modern Family," boosting its half-hour for ABC by 19% over an original Private Practice" on the year-ago night (3.2/8 vs. 2.7/7).

"Eastwick" (10:00-11:00 p.m.)

Opposite CBS' time-period veteran "CSI: NY," ABC's freshman "Eastwick" earned second place in the 10 o'clock hour, defeating NBC's "Jay Leno" for the 3rd week in a row among Adults 18-49 (1.8/5 vs. 1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/7/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· EASTWICK (ABC)
· GARY UNMARRIED (CBS)
· GLEE (FOX)
· HANK (ABC)
· JAY LENO SHOW, THE (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)









most recent ratings | view all posts
[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.

[11/18/14 - 02:09 PM]
"Monday Night Football" Helps ESPN Win the Night among Key Male and Adult Demos
ESPN spins the numbers for Monday, November 17.

[11/18/14 - 12:59 PM]
"Homeland" & "The Affair" Deliver Their Best Time Period Ratings and Total Nights of the Season on Sunday
Showtime spins the numbers for Sunday, November 16.

[11/18/14 - 12:11 PM]
Hallmark Channel's "Countdown to Christmas" Steals the Show Becoming the Most Watched and Highest Rated Network of the Weekend Among Households
The Hallmark Channel spins the numbers for Saturday, November 15 and Sunday, November 16.

[11/18/14 - 11:45 AM]
"48 Hours: Devil's Island" Posts Broadcast's Best Audience Delivery Since November 2013 and Is Saturday's #1 Non-Sports Program
CBS spins the numbers for Saturday, November 15.

[11/18/14 - 11:34 AM]
Nickelodeon's Hit Live-Action Roster Drives Net's Weekly Win with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 10-16.

[11/18/14 - 10:40 AM]
"60 Minutes" Makes The Top 10 for the Fourth Straight Week
CBS spins the numbers for Sunday, November 16.

[11/18/14 - 10:19 AM]
Turner Broadcasting's TBS and Adult Swim Topped Basic Cable's Demo Charts for the Week
Turner spins the numbers for the week of November 10-16.