or


[10/08/09 - 11:38 AM]
Conan O'Brien Wins the Late-Night Week of SepT. 28-OcT. 2 in 18-49 Over All Cable and Broadcast Competition
NBC spins the late-night numbers for the week of September 28-October 2.

[via press release from NBC]

CONAN O'BRIEN WINS THE LATE-NIGHT WEEK OF SEPT. 28-OCT. 2 IN 18-49 OVER ALL CABLE AND BROADCAST COMPETITION

JIMMY FALLON ALSO DELIVERS BIGGER 18-49 AUDIENCES THAN ANY CABLE OR BROADCAST RIVAL AT 12:35 A.M.

UNIVERSAL CITY, Calif. � October 8, 2009 � NBC's "The Tonight Show with Conan O'Brien" has topped all broadcast and cable competition for the week of September 28-October 2, leading the 11:35 p.m. ET hour in the key late-night demographic of adults 18-49.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also delivered more adult 18-49 viewers than any cable or broadcast competition in the time period, while tying CBS's "Late Late Show with Craig Ferguson" in adult 18-49 rating points during the hour.

Versus the prior week, when CBS's "Late Show with David Letterman" benefited from guest appearances by President Obama and former President Clinton, Conan increased his 18-49 audience last week by 11 percent (1.435 million vs. 1.292 million), while "Late Show's" 18-49 viewership declined by 17 percent (1.372 million vs. 1.655 million). In total viewers, Conan was also up week-to-week by 11 percent (2.667 million vs. 2.399), while "Late Show" was down 12 percent (4.425 million vs. 5.044 million).

"Tonight" dominated "Late Show" last week in the younger half of the key 18-49 demo, adults 18-34, delivering a 47 percent margin of victory. At 12:35 a.m. ET, Jimmy Fallon outscored "Late Late Show" in this valuable demo by a 38 percent margin. For the week, Conan and Jimmy also beat both the ABC and CBS time-period competition in women 18-34, men 18-34 and men 18-49.

Conan and Jimmy ranked #1 or tied for #1 in adult 18-49 rating versus the CBS competition on four of five nights last week, falling behind in rating points only on Thursday night.

The median age of Conan's audience last week was 47.2, more than eight years younger than "Nightline's" 55.4 and more than 10 years younger than Letterman's 57.5. At 12:35 a.m. ET, the median age of Jimmy Fallon's audience (45.4) was six years younger than Kimmel's (51.4) and seven years younger than Ferguson's (52.7).

For the week of September 28-October 2, Conan's average 1.435 million adults 18-49 out-delivered the 1.372 of Letterman; in total viewers, Conan's audience of 2.667 million persons trailed Letterman's 4.425 million; and in adults 18-34, Conan's 698,000 million topped Letterman's 474,000. At 12:35 a.m. ET, Jimmy Fallon's 816,000 adults 18-49 for the week out-scored Ferguson's 789,000; in total viewers, Jimmy's 1.426 million finished behind Ferguson's 1.935 million; and in adults 18-34, Jimmy's 411,000 topped Ferguson's 298,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of September 28-October 2. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.1 rating, 5 share
CBS "Late Show," 1.0/5
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.3/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 2.7 million viewers
CBS "Late Show," 4.4 million viewers
ABC "Nightline," 4.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night," 1.4 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers*

* Monday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.0/4
CBS "Late Show," 1.1/5
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.5 million viewers
CBS "Late Show," 4.7 million viewers
ABC "Nightline," 4.1 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.4 million viewers
CBS "Late Late Show," 2.0 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 28 - OCTOBER 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.1 million





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.