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[10/09/09 - 12:05 PM]
The Vampire Diaries Up 100% Year-To-Year in the CW's Target Demographic of Women 18-34
The CW spins the numbers for Thursday, October 8.

[via press release from The CW]

THEY ONLY COME OUT AT NIGHT!

THE VAMPIRE DIARIES Up 100% Year-To-Year in The CW's Target Demographic of Women 18-34

VAMPIRE Ranks Second in Time Period in Women 18-34 and First for the Night Among All Broadcasters in Female Teens With 155% Year-To-Year Growth

VAMPIRE and SUPERNATURAL Make It Another Killer Thursday For The CW With Double-Digit Year-To-Year Growth Across Key Demos

SUPERNATURAL Up Year-To-Year in Adults and Women 18-34

October 9, 2009 (Burbank, CA) � THE VAMPIRE DIARIES scared up a strong audience during its first October (otherwise known as "Vampire History Month") airing, according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 8, 2009.

THE VAMPIRE DIARIES soared to 100% year-to-year growth in The CW's target demographic, women 18-34, with a 2.6/8, good for a second place ranking in the time period. VAMPIRE also wooed more female teens than any other show on broadcast last night with a 2.8/11, an absolutely batty 155% increase from the time period a year ago. Additionally TVD grew 20% year-to-year in adults 18-34 with a 1.8/6 and 69% in women 18-49 with a 2.2/6. The show also equaled its bloody good total viewer number from a week ago of 3.5M. The episode, titled "You're Undead To Me," was mighty fine, btw.

THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 58% in women 18-34 (1.9/6), 38% in female teens (1.8/7), 14% in adults 18-34 (1.6/5) and 23% in women 18-49 (1.6/4).

SUPERNATURAL, with its "Fallen Idols" episode that featured great stuff in a wax museum with James Dean, Abraham Lincoln and Paris Hilton (!), grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3). 

NOTE: The final ratings for The CW's Thursday dramas improved from this morning's preliminary ratings, particularly with women, teens and female teens. This revised release reflects those changes.

THE VAMPIRE DIARIES IS NUMBER ONE!

VAMPIRE Ties For First Place in Time Period in Women 18-34, Earns First Place Finishes in Teens and Female Teens, With 173% Year-To-Year Growth in F-Teens

THE VAMPIRE DIARIES Up 108% Year-To-Year in The CW's Target Demographic of Women 18-34

VAMPIRE and SUPERNATURAL Make It Another Killer Thursday For The CW With Double-Digit Year-To-Year Growth Across Key Demos

SUPERNATURAL Up Year-To-Year in Adults and Women 18-34

October 9, 2009 (Burbank, CA) � THE VAMPIRE DIARIES surged to first place finishes in women 18-34 (tie), female teen and teens according to final live plus same day Nielsen ratings for Thursday, Oct. 8, 2009.

THE VAMPIRE DIARIES soared to 108% year-to-year growth in The CW's target demographic, women 18-34, with a 2.7/8, good for a first place tie in the time period against stellar competition. VAMPIRE also wooed more female teens than any other show on television last night with a 3.0/12, an absolutely batty 173% increase from the time period a year ago. The show also ranked first in its time period with total teens (2.1/8). Additionally TVD grew 27% year-to-year in adults 18-34 with a 1.9/6 and 69% in women 18-49 with a 2.2/6. The show also equaled its total viewer number from a week ago of 3.5M. VAMPIRE was also up 6% week-to-week in adults 18-34 and flat week-to-week in women 18-34.

THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 67% in women 18-34 (2.0/6), 46% in female teens (1.9/7), 14% in adults 18-34 (1.6/5) and 31% in women 18-49 (1.7/4).

SUPERNATURAL grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).





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· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





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