or


[10/13/09 - 02:06 PM]
TBS Wraps Up Best Week in Network History Behind Mlb League Division Series
TBS spins the numbers for its MLB playoff coverage to date this season.

[via press release from TBS]

TBS Wraps Up Best Week in Network History behind MLB League Division Series

October 13, 2009

TBS's exclusive coverage of the MLB League Division Series (LDS) led the network to its most-viewed week in the 33-year history of the network. For the 2009 LDS, TBS garnered double-digit increases in ratings, total viewers and households. Over the course of 13 LDS games, TBS averaged a 3.1 US household rating, up 11%, and an 11% increase in total viewers (4,769,000 vs. 4,282,000) when compared to the 2008 LDS. In addition, the 2009 LDS has averaged 3,575,000 households, an increase of 11%.

Last week, TBS averaged 5.4 million viewers, 4.0 million households, 1.1 million adults 18-34, 2.5 million adults 18-49 and 2.5 million adults 25-54 in primetime. In addition, TBS was ad-supported cable's #1 network for the week in primetime and on a total day basis among households, viewers and key demographics.

For TBS's six days of MLB Postseason coverage, the network saw strong growth in all key demos when compared to 2008, including:

� A18-34: +11%; 956,000 this year vs. 859,000 in 2008

� A18-49: +7%; 2,057,000 vs. 1,925,000

� A25-54: +5%; 2,141,000 vs. 2,030,000

� M18-34: +11%; 642,000 vs. 579,000

� M18-49: +7%; 1,410,000 vs. 1,321,000

� M25-54: +4%; 1,472,000 vs. 1,413,000

In addition, TBS had several other notable deliveries for the week:

� Among total viewers, TBS's average primetime delivery marked an extraordinary 232% improvement over its prior-week average (1.6 million).

� In total day, TBS delivered 2.0 million viewers; 1.5 million households; 483,000 adults 18-34; 962,000 adults 18-49; and 944,000 adults 25-54. The network beat its previous best week ever (Oct. 1-7, 2007) in all five total day categories.

� Including the MLB Tiebreaker on TBS, the network's Major League Baseball coverage out-delivered cable primetime and total day on five of the seven days last week.

� The American League Division Series Game #3 between the Minnesota Twins and the New York Yankees was TBS's most-watched program since the 2008 American League Championship Series Game #7 between the Boston Red Sox and the Tampa Bay Rays (Oct. 19, 2008). The Twins/Yankees game was also the most-watched LDS game since Oct. 8, 2007 (Game 4 of the Indians-Yankees LDS series).

Each LDS had strong ratings and household deliveries:

� The Minnesota Twins/New York Yankees series earned a 4.2 U.S. household rating and 6,616,000 total viewers.

� The Twins/Yankees series averaged a 21.2 rating in the Minneapolis/St. Paul market and a 14.3 rating in the New York market.

� The St. Louis Cardinals/Los Angeles Dodgers series delivered a 3.1 U.S. household rating, and 4,721,000 total viewers.

� The Cardinals/Dodgers series averaged a 18.1 rating in the St. Louis market and a 8.3 rating in the Los Angeles market.

� The Colorado Rockies/Philadelphia Phillies series earned a 2.5 U.S. household rating and 3,816,000 total viewers.

� The Rockies/Phillies series averaged a 18.7 rating in the Philadelphia market and a 13.6 rating in the Denver market.

� The Boston Red Sox/Los Angeles Angels of Anaheim series earned a 2.6 U.S. household rating and 3,966,000 total viewers.

� The Red Sox/Angels series averaged a 13.9 rating in the Boston market and a 7.3 rating in the Los Angeles market.

TBS's exclusive coverage of the National League Championship Series (NLCS) will begin on Thursday, Oct. 15, with the Los Angeles Dodgers hosting the defending champion Philadelphia Phillies at 8 p.m. (ET), preceded by the MLB On Deck pregame show at 7:30 p.m. (ET).

Source: Based on Nielsen Media Research, Live + Same Day data. MLB League Divisional Series FINAL TBS, 10/07/09 - 10/12/09 vs. 10/01/08 - 10/06/08





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.

[07/12/17 - 08:01 AM]
FOX's MLB All-Star Game Scores Growth, Delivers 6.5 Overnight Rating
FOX Sports spins the numbers for Tuesday, July 11.

[07/11/17 - 08:28 AM]
Monday's Broadcast Ratings: NBC Extends Win Streak in Viewers, Demos
The Peacock wins its fourth consecutive Monday in both categories.