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[10/16/09 - 02:30 PM]
NBC Late-Night Ratings Results for the Week of OcT. 5-9
NBC spins the late-night numbers for the week of October 5-9.

[via press release from NBC]

NBC LATE-NIGHT RATINGS RESULTS FOR THE WEEK OF OCT. 5-9

UNIVERSAL CITY, Calif. - October 16, 2009 - NBC's "The Tonight Show with Conan O'Brien" has averaged a 1.0 rating, 4 share in adults 18-49 and 2.4 million viewers overall for the week of October 5-9, an atypical week that featured heightened interest created by recent revelations on CBS's "Late Show with David Letterman."

"Tonight" out-rated "Late Show" and ABC's "Nightline" and "Jimmy Kimmel Live" in adults 18-34 for the week, posting a 0.9 rating in 18-34 versus "Late Show's" 0.7, "Nightline's" 0.7 and "Kimmel's" 0.4.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" tied for #1 with CBS's "Late Late Show with Craig Ferguson" in adult 18-49 rating and was #1 outright among the broadcast networks in adults 18-34, attracting bigger audiences than "Late Late Show" and ABC's "Jimmy Kimmel Live" in the valuable demo.

The median age of Conan's audience last week was 47.5, more than eight years younger than "Nightline's" 56.3 and more than nine years younger than Letterman's 57.1. At 12:35 a.m. ET, the median age of Jimmy Fallon's audience (46.3) was five years younger than the audience for ABC's Jimmy Kimmel Live (51.7) and six years younger than Ferguson's (52.6).

For the week of October 5-9, Conan's average 1.254 million adults 18-49 trailed the 1.426 of Letterman; in total viewers, Conan's audience of 2.377 million persons finished behind Letterman's 4.446 million; and in adults 18-34, Conan's 599,000 million topped Letterman's 463,000. At 12:35 a.m. ET, Jimmy Fallon's 740,000 adults 18-49 for the week trailed Ferguson's 780,000; in total viewers, Jimmy's 1.319 million finished behind Ferguson's 1.937 million; and in adults 18-34, Jimmy's 362,000 topped Ferguson's 281,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 5-9. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 1.1/5
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 2.4 million viewers
CBS "Late Show," 4.4 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.6 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.3 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers*

* Monday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.0/4
CBS "Late Show," 1.1/5
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.3/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.5 million viewers
CBS "Late Show," 4.7 million viewers
ABC "Nightline," 4.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.4 million viewers
CBS "Late Late Show," 2.0 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 5-9

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.4

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.5 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million

Adult Swim, 12:30-1:30 a.m. ET, 0.9 million





  [october 2009]  
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