or


[10/19/09 - 10:20 AM]
ABC Outdraws FOX's Sunday Lineup by 4.0 Million Viewers
ABC spins the numbers for Sunday, October 18.

[via press release from ABC]

Quick Take for Sunday, October 18, 2009 (Fast Affiliate Live + Same Day Ratings)

Growing its Overall Audience Week to Week Against Big Sports Competition on CBS, NBC and TBS, ABC Outdraws Fox's Sunday Lineup by 4.0 Million Viewers

Increasing its Viewer Count Week to Week, ABC's "Home Edition" Finishes No. 1 at 8pm with Women 18-49 for the 4th Week in a Row

Building its Audience Week to Week, "Desperate Housewives" Stands As Sunday's No. 1 Entertainment Series in Total Viewers and Adults 18-49

Hitting Season-Highs, ABC's "Brothers & Sisters" Dominates CBS at 10pm

Sunday Night (7:00-11:00 p.m.)

Opposite NBC with a strong "Sunday Night Football" contest (Bears-Falcons) and for the 2nd straight week against an NFL overrun-boosted CBS (1-hour and 15-min Bills-Jets overrun), ABC outdrew its non-sports-driven competition on the evening, leading Fox by 3.8 million viewers (10.4 million vs. 6.6 million).

� Despite facing all of the sports competition in prime, including TBS with the National League Dodgers-Phillies MLB playoff game, ABC increased its overall audience week to week (+4% - 10.4 million vs. 10.0 million).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Competing against CBS with its NFL overrun into the second hour of Sunday's prime, ABC's "Extreme Makeover: Home Edition" outdrew its Fox competition ("The Simpsons"/"Cleveland Show") by 2.2 million viewers (10.4 million vs. 8.2 million) and finished No. 1 in the 8 o'clock hour among Women 18-49 (3.9/10-tie) for the 4th consecutive week.

� "Home Edition" was up 6% over the prior week in Total Viewers (10.4 million vs. 9.8 million).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" stood as Sunday's No. 1 entertainment TV program in both Total Viewers (13.5 million) and Adults 18-49 (4.6/11). In fact "Housewives" has registered as Sunday's most-watched entertainment series on all 4 weeks this season.

� "Housewives" grew week to week in Total Viewers, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

� "Housewives" is generating an even bigger increase this season than last over its first-reported numbers through DVR playback, picking up an average 1.6 million viewers and an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" dominated its non-sports competition in the 10 o'clock hour by wide margins, leading CBS' combo of "Amazing Race"/"Three Rivers" by 2.0 million viewers (9.8 million vs. 7.8 million) and 52% in Adults 18-49 (3.2/8 vs. 2.1/5). "Brothers & Sisters" finished No. 1 in the hour for the 4th consecutive week among key Women demos (W18-49/W25-54).

� Posting solid gains week to week in viewers and young adults, "Brothers & Sisters" hit season highs in Total Viewers and Adults 18-49 (tie). In fact the ABC drama drew its biggest audience since March and matched its top Adult 18-49 number since April � since 3/22/09 and 4/19/09, respectively.

� Like its lead-in, "Brothers & Sisters" is seeing a sizeable uptick this season over its first-reported numbers through DVR playback (also bigger than last season), picking up an average 1.1 million viewers and an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/18/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· CLEVELAND SHOW, THE (FOX)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· THREE RIVERS (CBS)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.