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[10/19/09 - 10:31 AM]
Second Week Live Plus 7-Day Dvr Playback Sees 14 CBS Series Gaining More Than One Million Viewers
CBS further spins the numbers for the week of September 28-October 4.
[via press release from CBS]

SECOND WEEK LIVE PLUS 7-DAY DVR PLAYBACK SEES 14 CBS SERIES GAINING MORE THAN ONE MILLION VIEWERS

13 Programs Posts Gains of Half a Rating Point Among Adults 18-49

"The Mentalist" Notches the Network's Largest Viewer Increase with +2.83 Million Viewers While "CSI" Posts the Largest Adult 18-49 Boost Adding +1.1 Rating Points

CBS Adds +1.18 Million Viewers for the Week, More Than Any Other Network and +0.4 of a Rating Point Among Adults 18-49

Second week live plus 7-day DVR playback results saw 14 CBS series gaining an additional one million viewers or more and 13 series posting adult 18-49 increases of at least half a rating point, according to Nielsen live +7-day ratings for the week ending Oct. 4.

For the second consecutive week, THE MENTALIST had the second largest lift among all primetime programs, gaining +2.83 million additional viewers. CSI gained +2.31 million additional viewers while NCIS (+1.99m) and CRIMINAL MINDS (+1.93m) were just under two million.

Among adults 18-49, CSI's +1.1 rating point gain was the biggest among CBS programs and third highest among all primetime programs. THE MENTALIST notched a full rating point increase, also one of the largest of any program.

With live plus 7-day viewing factored in, CBS's second week increased by +1.18 million viewers (12.52m from 11.34m), +0.4 in adults 18-49 (3.3 from 2.9) and +0.5 in adults 25-54 (4.3 from 3.8) over its live plus same day scores.

CBS programs with lifts of one million viewers:

� THE MENTALIST (+2.83m)

� CSI (+2.31m)

� NCIS (+1.99m)

� CRIMINAL MINDS (+1.93m)

� THE BIG BANG THEORY (+1.66m)

� NCIS: LOS ANGELES (+1.62m)

� THE GOOD WIFE (+1.60m)

� CSI: MIAMI (+1.53m)

� TWO AND A HALF MEN (+1.50m)

� CSI: NY (1.49m)

� NUMBERS (+1.27m)

� GHOST WHISPERER (+1.12m)

� MEDIUM (+1.11m)

� COLD CASE (1.03m)

CBS programs with lifts of a half a rating point or more in adults 18-49:

� CSI (+1.1)

� THE MENTALIST (+1.0)

� THE BIG BANG THEORY (+0.7)

� CRIMINAL MINDS (+0.7)

� TWO AND A HALF MEN (+0.6)

� HOW I MET YOUR MOTHER (+0.6)

� NCIS (+0.6)

� NCIS: LOS ANGELES (+0.6)

� CSI: MIAMI (+0.5)

� CSI: NY (+0.5)

� THE AMAZING RACE (0.5)

� SURVIVOR: SAMOA (+0.5)

� NUMB3RS (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54:

� THE MENTALIST (+1.2)

� CSI (+1.2)

� THE BIG BANG THEORY (+0.9)

� CRIMINAL MINDS (+0.9)

� NCIS (+0.8)

� TWO AND A HALF MEN (+0.7)

� CSI: MIAMI (+0.7)

� NCIS: LOS ANGELES (+0.7)

� THE GOOD WIFE (+0.7)

� CSI: NY (+0.7)

� SURVIVOR: SAMOA (+0.6)

� HOW I MET YOUR MOTHER (+0.6)

� NUMB3RS (+0.6)

� MEDIUM (+0.6)

� GHOST WHISPERER (+0.5)

� THE AMAZING RACE (+0.5)





  [october 2009]  
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· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)




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