or


[10/22/09 - 10:10 AM]
Hank Sees Week-To-Week Increases in Adults 18-34 and Key Men
ABC spins the numbers for Wednesday, October 21.

[via press release from ABC]

Quick Take for Wednesday, October 21, 2009 (Fast Affiliate Live + Same Program Ratings)

"Hank" Sees Week-to-Week Increases in Adults 18-34 and Key Men

Surging from its Lead-in at 8:30pm, ABC's Freshman "The Middle" Tops Its CBS Comedy Competition with Adults 18-34 and Men 18-34

ABC's "Modern Family" is Wednesday's No. 1 Entertainment TV Show Among Men 18-49 for the Second Week in a Row

ABC's "Cougar Town" Takes Second at 9:30 pm Among Key Men

ABC's "Eastwick" Tops "NBC's "Jay Leno" by 13% among Adults 18-49

"Hank" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's freshman comedy "Hank" saw week-to-week increases of 10% among Adults 18-34 (1.1/4 vs. 1.0/3), 8% in Men 18-49 (1.4/4 vs. 1.3/4) and 6% Men 25-54 (1.8/5 vs. 1.7/5).

� "Hank" is seeing increases over its first-reported numbers through DVR playback, picking up half-a-million viewers and an additional 2-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"The Middle" (8:30-9:00 p.m.)

Building audience for ABC at 8:30 p.m., ABC's "The Middle" grew from its lead-in by 10% in Total Viewers (6.4 million vs. 5.8 million) and by 33% (2.0/6 vs. 1.5/5). ABC's freshman "The Middle" beat its established CBS comedy competition in the time period ("Gary Unmarried") among Adults 18-34 (+8% - 1.4/5 vs. 1.3/4) and Men 18-34 (+10% - 1.1/4 vs. 1.0/4).

� "The Middle" is posting significant gains over its first-reported numbers through DVR playback, picking up 800,000 viewers and an additional 4-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's "Modern Family" finished as the No. 2 non-sports program in the half-hour among Adult 18-49 (3.3/9-tied), while ranking No. 1 with Men 18-49 for the 3rd time in 4 airings (2.8/8-tied).

� The new ABC comedy stood as Wednesday's No. 1 entertainment program with Men 18-49 (2.8/8-tied) for the 2nd week in a row.

� "Modern Family" is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 6-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Cougar Town" (9:30-10:00 p.m.)

Continuing to deliver strong lead-in retention for ABC at 9:30pm in a highly-competitive half-hour against the second-half of CBS' "Criminal Minds" and Fox's "Glee," "Cougar Town" took second among its entertainment competition in its time slot in Men 18-49 (2.3/6) and Men 25-54 (2.8/7).

� Like its lead-in, "Cougar Town" is producing gains over its first-reported numbers through DVR playback, increasing by 1.0 million viewers and by an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Eastwick" (10:00-11:00 p.m.)

Opposite CBS' veteran drama, "CSI: NY," ABC's freshman "Eastwick" defeated NBC's "Jay Leno" in Adults 18-49 (+13% - 1.7/5 vs. 1.5/4).

� "Eastwick" is seeing bumps first-reported numbers through DVR playback, surging by 1.1 million viewers and by an additional 4-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Fast Affiliate, Live + Same Day Ratings), 10/21/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· EASTWICK (ABC)
· GARY UNMARRIED (CBS)
· GLEE (FOX)
· HANK (ABC)
· JAY LENO SHOW, THE (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.