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[10/22/09 - 10:14 AM]
Late Show Places First in Viewers, Adults 18-49 and Adults 25-54 for the Third Time in the Last Four Weeks
CBS spins the late-night numbers for the week of October 12-16.
[via press release from CBS]

"LATE SHOW" WINS AGAIN

"LATE SHOW" PLACES FIRST IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE THIRD TIME IN THE LAST FOUR WEEKS

"The Late Late Show" Finishes First in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN placed first in viewers, adults 18-49 (tie) and adults 25-54 for the third time in the last four week, according to Nielsen live plus same day ratings for the week ending Oct. 16.

LATE SHOW posted a 3.0/08 in households with an average of 4.20m viewers, 1.0/04 in adults 18-49 and 1.4/06 in adults 25-54.

LATE SHOW beat "The Tonight Show" in households by +67% (vs. 1.8/05), viewers by +68% (vs. 2.50m), adults 25-54 by +17% (vs. 1.2/05) and tied in adults 18-49 (1.0/04 each).

Season-to-date, LATE SHOW improved its competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +78% in households this season (3.2/08 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08). In viewers, LATE SHOW has an +81% advantage (4.59m vs. 2.53m) compared to trailing by -17% last year (3.97m vs. 4.81m). In adults 25-54, LATE SHOW enjoys a +25% advantage in 2009 (1.5/06 vs. 1.2/05) compared to -6% in 2008 (1.5/06 from 1.6/06). In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -8% (1.2/05 vs. 1.3/05).

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.5/05 in households with 1.96m viewers. LATE LATE SHOW was up +25% in adults 18-34 (0.5/03 from 0.4/02) and even in both adults 25-54 (0.7/04) and adults 18-49 (0.6/04) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.1/04, +36%), viewers (vs. 1.49m, +32%) and tied in adults 25-54. LATE LATE SHOW also beat "Jimmy Kimmel Live" in households (vs. 1.3/04, +15%), viewers (vs. 1.71m, +15%), adults 25-54 (vs. 0.6/03, +17%), adults 18-49 (vs. 0.5/03, +20%) and adults 18-34 (vs. 0.4/02, +25%).

Season-to-date, LATE LATE SHOW improved its competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +40% advantage in viewers (2.02m vs. 1.44m) compared to trailing by -3% last year (1.83m vs. 1.89m). In adults 25-54, CBS leads by +14% (0.8/04 vs. 0.7/04) compared to a tie in 2008 (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04, each). In 2008, CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).





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