Supernanny Opener Grows its Audience Year to Year
Based on Fast Affiliate Live + Same Day Ratings:
� Despite moving back an hour earlier this year into the 8 o'clock hour, ABC's Supernanny drew 12% more viewers than its year-ago Friday season premiere at 9pm coming out of Wife Swap (4.7 million vs. 4.2 million on 10/3/08). Supernanny topped its Fox competition in the time period (Brothers/'Til Death) by 2.5 million viewers (4.7 million vs. 2.2 million) and by 57% in Adults 18-49 (1.1/4 vs. 0.7/3).
� Showing solid retention of its week-earlier season opener (88% in Viewers/86% in AD18-49), ABC's Ugly Betty built on its Adult 18-49 lead-in to defeat Fox's established drama Dollhouse in the 9 o'clock hour by 50% (1.2/4 vs. 0.8/3).
� Building on its Adult 18-49 lead-in by 33%, ABC News' 20/20 took second at 10pm, defeating NBC's Jay Leno in the hour by 13% in the key young adult sales demo (1.6/5 vs. 1.4/5).