or


[11/09/09 - 04:24 PM]
The Playback Payoff: The CW Again Scores Largest Percent Gains of Any Network in Latest Live+7 Data
The CW further spins the numbers for the week of October 19-25.

[via press release from The CW]

THE PLAYBACK PAYOFF: THE CW AGAIN SCORES LARGEST PERCENT GAINS OF ANY NETWORK IN LATEST LIVE+7 DATA

DVRs Again Double Ratings for 90210 Among Key Categories, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 9, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (54%, 2.0rtg v. 1.3rtg), followed by adults 18-34 (52%, 1.35rtg v. 0.89rtg) and women 18-49 (50%, 1.5rtg v. 1.0rtg).

90210 once again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among women demos and adults 18-34. With largest percentage gains of any show on television, 90210's ratings improved 105% in women 18-34 (3.03rtg v. 1.48rtg), 109% in women 18-49 (2.15rtg v. 1.03rtg) and 101% in adults 18-34 (1.93rtg v. 0.96rtg). 90210 also posted big gains in adults 18-49, +97% in adults 18-49 (1.44rtg v. 0.73rtg). Tuesday companion MELROSE PLACE improved 88% in women 18-34 (1.99rtg v. 1.06rtg), 86% in adults 18-34 (1.36rtg v. 0.73rtg) and 84% in women 18-49 (1.38rtg v. 0.75rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also delivers big DVR gains, with GG up 62% in women 18-34 (3.41rtg v. 2.11rtg), 65% in adults 18-34 (2.09rtg v. 1.27rtg) and 62% in women 18-49 (2.23rtg v. 1.38rtg); while OTH grew 63% in women 18-34 (2.75rtg v. 2.16rtg), 61% in adults 18-34 (1.76rtg v. 1.09rtg) and 63% in women 18-49 (1.95rtg v. 1.2rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 57% in women 18-34 (3.29rtg v. 2.09rtg), 50% in adults 18-34 (2.02rtg v. 1.35rtg) and 58% in women 18-49 (2.72rtg v. 1.72rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live viewing by 70% in adults 18-34 (1.38rtg v. 0.81rtg) and 67% in adults 18-49 (1.44rtg v. 0.86rtg).

Three of The CW's shows added more than a million viewers once all DVR playback was factored in, including 90210, which gained 1.13 million more viewers (2.84mil v. 1.71mil), SMALLVILLE, which added 1.1 million viewers (3.14mil v. 2.04mil) and TOP MODEL, which added an even million from DVR playback (3.5mil v. 2.5mil).

The CW's Thursday dramas were in repeats this week.





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





most recent ratings | view all posts
[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.