or


[11/09/09 - 04:24 PM]
The Playback Payoff: The CW Again Scores Largest Percent Gains of Any Network in Latest Live+7 Data
The CW further spins the numbers for the week of October 19-25.

[via press release from The CW]

THE PLAYBACK PAYOFF: THE CW AGAIN SCORES LARGEST PERCENT GAINS OF ANY NETWORK IN LATEST LIVE+7 DATA

DVRs Again Double Ratings for 90210 Among Key Categories, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 9, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (54%, 2.0rtg v. 1.3rtg), followed by adults 18-34 (52%, 1.35rtg v. 0.89rtg) and women 18-49 (50%, 1.5rtg v. 1.0rtg).

90210 once again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among women demos and adults 18-34. With largest percentage gains of any show on television, 90210's ratings improved 105% in women 18-34 (3.03rtg v. 1.48rtg), 109% in women 18-49 (2.15rtg v. 1.03rtg) and 101% in adults 18-34 (1.93rtg v. 0.96rtg). 90210 also posted big gains in adults 18-49, +97% in adults 18-49 (1.44rtg v. 0.73rtg). Tuesday companion MELROSE PLACE improved 88% in women 18-34 (1.99rtg v. 1.06rtg), 86% in adults 18-34 (1.36rtg v. 0.73rtg) and 84% in women 18-49 (1.38rtg v. 0.75rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also delivers big DVR gains, with GG up 62% in women 18-34 (3.41rtg v. 2.11rtg), 65% in adults 18-34 (2.09rtg v. 1.27rtg) and 62% in women 18-49 (2.23rtg v. 1.38rtg); while OTH grew 63% in women 18-34 (2.75rtg v. 2.16rtg), 61% in adults 18-34 (1.76rtg v. 1.09rtg) and 63% in women 18-49 (1.95rtg v. 1.2rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 57% in women 18-34 (3.29rtg v. 2.09rtg), 50% in adults 18-34 (2.02rtg v. 1.35rtg) and 58% in women 18-49 (2.72rtg v. 1.72rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live viewing by 70% in adults 18-34 (1.38rtg v. 0.81rtg) and 67% in adults 18-49 (1.44rtg v. 0.86rtg).

Three of The CW's shows added more than a million viewers once all DVR playback was factored in, including 90210, which gained 1.13 million more viewers (2.84mil v. 1.71mil), SMALLVILLE, which added 1.1 million viewers (3.14mil v. 2.04mil) and TOP MODEL, which added an even million from DVR playback (3.5mil v. 2.5mil).

The CW's Thursday dramas were in repeats this week.





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)











most recent ratings | view all posts
[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.