[11/10/09 - 02:39 PM]
Drawing a Season-High, ABC Is Monday's Most-Watched Network
ABC spins the numbers for Monday, November 9.

[via press release from ABC]

Quick Take for Monday, November 9, 2009 (National Live + Same Day Program Ratings)

Drawing a Season-High, ABC is Monday's Most-Watched Network, Beating CBS by 3.0 Million, Fox by 4.7 Million and NBC by 10.2 Million

Attracting is Largest Audience Since its Season Premiere, "DWTS" Is Monday's Most-Watched Series Program for the 8th Week Running

"Castle" Dominates NBC's "Jay Leno" With its Largest Margins to Date in Total Viewers, While Doubling its Performance among Adults 18-49

Monday Night (8:00-11:00 p.m.)

For the 4th time in the last 5 weeks, ABC stood as the night's most-watched network (15.1 million), beating CBS by 3.0 million viewers (12.1 million), Fox by 4.7 million (10.4 million) and NBC by 10.2 million viewers (4.9 million). Further, ABC logged a season high in Total Viewers, drawing its largest audience on the night in 6 months � since 5/11/09.

"Dancing with the Stars" (8:00-10:02 p.m.)

Attracting its largest audience since its season premiere, ABC's "Dancing with the Stars" stood as Monday's No. 1 telecast in viewers (17.6 million), ranking as TV's most-watched series program on Monday for the 8th time in 8 weeks this season. The ABC dance competition built its audience from its first hour to its second hour in both Total Viewers (17.3 million to 17.9 million) and Adults 18-49 (3.3/9 to 3.6/9). In fact, in the 9 o'clock hour, "Dancing with the Stars" outperformed original dramas on Fox (+20% - 3.0/7 with "Lie to Me") and NBC (+100% - 1.8/4 with "Trauma").

� "DWTS" won its 2-hour time period for the 7th consecutive week among Women 18-49 (4.9/12) and Women 25-54 (6.7/15).

"Castle" (10:02-11:00 p.m.)

For the 3rd week in a row, ABC's "Castle" outperformed NBC's "Jay Leno" in the 10 o'clock hour with its largest margin to-date in Total Viewers (+5.7 million viewers � 9.8 million vs. 4.1 million), while doubling its performance among Adults 18-49 (+100% - 2.4/6 vs. 1.2/3).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+26%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

� On average, "Castle" is improving the time period year to year for ABC, growing its hour over the same nights last year with "Boston Legal" in both Total Viewers (+1.6 million � 10.6 million vs. 9.0 million) and Adults 18-49 (+13% - 2.7/7 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 11/09/09. DVR Playback = 9/21-10/25/09.

  [november 2009]  


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