or


[11/30/09 - 09:07 AM]
ABC Beats Its Non-Sports Competition on Sunday by 19% in Adults 18-49
ABC spins the numbers for Sunday, November 29.

[via press release from ABC]

Quick Take for Sunday, November 29, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Beats its Non-Sports Competition on Sunday by 19% in Adults 18-49

"America's Funniest Home Videos" Sees its Numbers Surge Week-to-Week

Making ABC the No. 1 Non-Sports Network at 9pm in Viewers and Young Adults, "Housewives" is Sunday's Most-Watched Entertainment Series for 9 Straight Airings

"Brothers & Sisters" Beats its Non-Sports Competition in the 10pm Hour, Leading the Final Hour of CBS' Christmas Movie by 36% in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

Facing stiff sports driven competition on Sunday, including Fox's substantial NFL overrun (Vikings-Bears) into the 7 o'clock hour and another big NBC Sunday Night Football contest (Steelers-Ravens), ABC beat its non-sports driven competition on CBS by 19% in Adults 18-49 (3.1/8 vs. 2.6/6).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

In the 7 o'clock hour against Fox's NFL overrun, ABC's "America's Funniest Home Videos" jumped week-to-week by 2.3 million viewers (8.3 million vs. 6.0 million) and by 17% in Adults 18-49 (2.1/6 vs. 1.8/5), drawing its 3rd-largest audience this season.

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" made ABC the No. 1 non-sports net during the 9 o'clock hour in Total Viewers (12.6 million) and Adults 18-49 (4.3/10). In fact "Housewives" qualified as the night's most-watched entertainment series for its 9th straight telecast this season.

� "Housewives" is generating an even bigger increase this season than last over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 8-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" took full control of its non-sports competition during the 10 o'clock hour among Adults 18-49, beating the final hour of CBS' movie ("A Dog Named Christmas") by 36% (3.0/8 vs. 2.2/6).

� Like its lead-in, "Brothers & Sisters" is seeing a sizeable uptick this season over its first-reported numbers through DVR playback (also bigger than last season), picking up an average 1.3 million viewers and an additional 6-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/29/09. DVR Playback = 9/21-11/8/09.





  [november 2009]  
S
M
T
W
T
F
S


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· DOG NAMED CHRISTMAS, A (CBS)





most recent ratings | view all posts
[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[03/29/21 - 10:04 AM]
Sunday's Broadcast Ratings: CBS Holds Off Competition with NCAA Overrun
The Eye wins the evening in both total viewers and adults 18-49.

[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
The Eye's newsmagazine leads the night in both total viewers and adults 18-49.

[03/27/21 - 10:11 AM]
Friday's Broadcast Ratings: CBS Tops Viewers on Low Key Night
In addition, ABC and FOX lead the evening among adults 18-49.