SYFY BREAKS VIEWERSHIP RECORDS FOR THIRD STRAIGHT RATINGS PERIOD
BEST NOVEMBER IN HISTORY AMONG ALL KEY DEMOS INCLUDING TOTAL VIEWERS, ADULTS 18-34, ADULTS 18-49 AND ADULTS 25-54
FUELED BY THE JULY 7 REBRAND, FROM JULY-NOVEMBER SYFY SCORES MOST-WATCHED FIVE MONTH STRETCH
EVER IN TOTAL VIEWERS
In Fourth Quarter to Date, Ranks #4 in Adults 25-54 and #5 in Adults 18-49
New York, NY � December 2, 2009 � For the third consecutive ratings period (following Third Quarter and October), Syfy shattered viewership records by drawing the largest November audience in its 17-year history among total viewers. It was also the network's best November ever in Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-34, Men 18-49 and Men 25-54.
Fueled by the July 7 rebrand, Syfy has scored its most watched five month stretch ever (July-November) in total viewers.
In Fourth Quarter to date, Syfy is currently the #4 basic cable entertainment network in Adults 25-54 (782,000, +8%) and #5 among Adults 18-49 (707,000, +12%), as well as rising 16% in Adults 18-34.
Driven by Ghost Hunters, Stargate Universe, Sanctuary and freshman Ghost Hunters Academy, the record-setting November performance featured:
266,000 Adults 18-34 (+6% vs. Nov 08)
663,000 Adults 18-49 (+5%)
743,000 Adults 25-54 (+3%)
121,000 Women 18-34 (+9%)
318,000 Women 18-49 (+8%)
349,000 Women 25-54 (+6%)
Growth in all the key male demos including 146,000 Men 18-34 (+5%)
1,349,000 P2+ (up +2%)
Online, Syfy.com continued its sizzling year-long growth. The site reached its best November ever, hitting highs in all key metrics for the third straight month:
3.6 million uniques
5.6 million visits
31.5 million page views
5.4 million video streams
SCI FI Wire delivered 3.5 million page views, which is the best month ever for the second month in a row.
Syfy closes out its historic 2009 with a diverse array of original programming in December, highlighted by:
Conclusion of Stargate Universe's fall season Friday, December 4, at 9PM (ET/PT)
Four hour movie event Alice, starring Kathy Bates and Caterina Scorsone, Sunday, December 6, and Monday, December 7, at 9PM (ET/PT)
Premiere of Outer Space Astronauts Tuesday, December 8, at 9:30PM (ET/PT)
Season five finale of Ghost Hunters Wednesday, December 16, at 9PM (ET/PT), followed by the last episode of Ghost Hunters Academy's rookie season Wednesday, December 16, at 10PM (ET/PT)
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)