[12/14/09 - 11:23 AM]
ABC.com Is No. 1 Online Broadcast Video Site for November
ABC spins the digital numbers for the month of November.

[via press release from ABC]

ABC.com is No. 1 Online Broadcast Video Site for November '09 in UVs, Marking its 3rd Straight Month of Gains and its Top Number Since May

ABC.com Claims 7 of the Top 10 Spots in UVs in November, Including The Top 3 New Series with "V," "FlashForward" and "Modern Family"

ABC's "Grey's" and "V" Stand as November 2009's Top 2 Programs in Total Streams

According to the latest data from Nielsen VideoCensus for November 2009, which included the November Sweep period, ABC.com (5.8 million UVs) ranked as the No. 1 online broadcast video site for the month in Unique Viewers, beating second-place NBC.com by 34% (4.3 million UVs). In fact, ABC.com has been the top broadcast site in UVs on each month during calendar year 2009.

� ABC.com grew its Unique Viewers over the previous month for the 3rd straight month (5.6 million UVs � October '09), delivering the site's largest UV count since May 2009.

Program Highlights � Unique Viewers (November '09)

For viewing of full episodes and short-form content, ABC.com delivered 7 of the Top 10 spots during November '09, including the Top 3 freshman series with "V," "FlashForward" and "Modern Family."

� ABC.com's Top 10 entries included "V" (No. 2 � 1.572 million Unique Viewers), "Dancing with the Stars" (No. 3 � 1.503 UVs), "Grey's Anatomy" (No. 4 � 889,000 UVs), "FlashForward" (No. 5 � 885,000 UVs), "Desperate Housewives" (No. 6 � 726,000 UVs), "Modern Family" (No. 8 � 433,000 UVs) and "Ugly Betty" (No. 10 � 401,000 UVs).

Program Highlights � Total Streams (November '09)

For Total Streams, ABC.com claimed 5 of the Top 7 shows in November '09, including the Top 2 programs.

� In Total Streams, "Grey's Anatomy" (17.2 million Total Streams) qualified as the No. 1 show for the month and ABC newcomer "V" (15.3 million TS) finished No. 2. In fact, ABC.com has placed the top entertainment program online in Total Streams for 11 consecutive months, every month in 2009.

� The rest of Top 7 in Total Streams included "Desperate Housewives" (No. 4 � 11.3 million TS), "FlashForward" (No. 6 � 9.5 million TS) and "Dancing with the Stars" (No. 7 � 9.4 million TS).

Broadcast Network Websites � Unique Viewers (November '09)
Name Unique Viewers
No. 1 ABC.com 5.8 million
No. 2 NBC.com 4.3 million
No. 3 CBS Television 2.9 million
No. 4 Fox Broadcasting 1.3 million
No. 5 Cwtv.com 1.1 million

Top 10 Programs � Unique Viewers (November '09)
Program Net Unique Viewers
No. 1 Saturday Night Live NBC 1.670 million
No. 2 V ABC 1.572 million
No. 3 Dancing with the Stars ABC 1.503 million
No. 4 Grey's Anatomy ABC 889,000
No. 5 FlashForward ABC 885,000
No. 6 Desperate Housewives ABC 726,000
No. 7 The Office NBC 578,000
No. 8 Modern Family ABC 433,000
No. 9 Biggest Loser NBC 422,000
No.10 Ugly Betty ABC 401,000

Top 10 Programs � Total Streams (November '09)
Program Net Total Streams
No. 1 Grey's Anatomy ABC 17.2 million
No. 2 V ABC 15.3 million
No. 3 The Office NBC 12.8 million
No. 4 Desperate Housewives ABC 11.3 million
No. 5 Saturday Night Live NBC 10.0 million
No. 6 FlashForward ABC 9.5 million
No. 7 Dancing with the Stars ABC 9.4 million
No. 8 Glee Fox 8.4 million
No. 9 Heroes NBC 8.2 million
No.10 Vampire Diaries CW 7.9 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2008, over 215 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, November 2009. Please Note: Due to technical issues with Nielsen and/or CBS, CBS' individual programs are currently unavailable.

  [december 2009]  

· V (ABC)

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