or


[12/28/09 - 10:40 AM]
Oxygen Celebrates Best and Most Watched Year Ever in 2009
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN CELEBRATES BEST AND MOST WATCHED YEAR EVER IN 2009

Driven By W18-34 (+14%)

Returning Originals Set All Time Series Highs and "Dance Your Ass Off" Becomes Biggest Freshman series in Network History

Digital Platform Delivers Double and Triple Digit Increases

NEW YORK, NY - December 28, 2009 - As 2009 draws to a close, Oxygen celebrates its most watched year ever in primetime across all key demos and total viewers; and saw double digit growth in target audience W18-34, marking a triumphant outperformance of last year's record achievements, according to Nielsen Media Research. The network continued to produce in top form in year two under the NBC Universal banner, which is proven by several milestones. Oxygen launched an incredibly successful new dance/weight-loss competition series "Dance Your Ass Off," which delivered the network's most watched series premiere and most watched freshman series ever. On the digital front, Oxygen experienced double digit increases online, triple digit growth in mobile and created a groundbreaking new social experience, www.OxygenLive.com, providing fans with a real time interactive way to watch original series.

In primetime for 2009, Oxygen experienced tremendous year-over-year gains exceeding 2008 results in key demos averaging 87,000 W18-34 (+14%), 112,000 A18-34 (+10%), 168,000 W18-49 (+9%), 224,000 A18-49 (+6%) and 424,000 total viewers (+8%). Additionally, the year solidified the network's sixth consecutive year of growth among key demos and total viewers.

"From ratings and digital growth to our launch of e-commerce and first-ever social viewing platform OxygenLive, our business is hitting on all cylinders," said Jason Klarman, General Manager, Oxygen Media. "The year's phenomenal growth and success is a testament to our strategic focus on delivering the Generation O woman the �Live Out Loud' brand she wants on every platform."

Returning series and staples of the "Live Out Loud" brand, "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood" reached series highs in 2009 earning their best seasons ever. "Bad Girls Club" season four is pacing to be the series highest season ever, delivering double digit growth above season three by 58% among A18-49, 54% among W18-49, 47% among W18-34, and up 63% among total viewers. This incredibly popular season earned the most watched telecast on Oxygen ever among P18-49, F18-34, P18-34, and total viewers, the second and third telecasts in the network's history to draw more than one million A18-49. On another high note, season four of "Tori & Dean: Home Sweet Hollywood" outperformed the previous year's season with 10% gains among W18-49 (699,000 average), up 6% among A18-49 (849,000 average), and up 6% among total viewers (1.144 MM average).

Other remarkable highlights adding to the year's successes include a #2 ranking among women's networks in the competitive demos A18-34, W18-34, W18-49 and coming in as the youngest women's network with a median age of 41.7; made a substantial move to #23 ranking among all ad-supported cable entertainment networks for W18-49; an increase in prime ratings six out of seven nights of the week; 26 telecasts delivered over one million viewers; and eight out of twelve months were record setting among key demo A18-49 with December coming in as the highest month ever in traditional prime in W18-34 and A18-34.

Oxygen's digital properties also saw significant double and triple digit gains this year, with www.oxygen.com claiming its best year ever in page views and monthly visitors. When compared to 2008, Oxygen's website is up 90% in page views for the year and up 20% in monthly unique visitors. Additionally, Oxygen mobile has experienced enormous success since launching in June 2008; with an astounding 175% increase in page views and a 71% bump in monthly uniques year-to-date. The network's innovative digital assets was a major contributing factor to the year's accomplishments and continues to be a huge asset when it comes to enhancing the Oxygen viewer and fan experience.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 12/06/09, blended with Live + Same Day through 12/23/09. BGC is Live+Same data. Women's Networks include LIF, LMN, WE, OXY and SOAP.

Source: Oxygen.com, Page Views and Monthly Unique Visitors: YOY comparison, Omniture SiteCatalyst 1/1/09-12/21/09 vs. InsightXE through April '08 and Omniture SiteCatalyst May '08 forward; Year totals through 12/21/09

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [december 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[12/19/24 - 12:00 PM]
Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch
The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.

[12/18/24 - 01:30 PM]
"Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households
New episodes are available to stream every Sunday exclusively on Paramount+.

[12/18/24 - 10:21 AM]
"Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April
In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.

[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).

[12/17/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week
Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).

[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.

[12/17/24 - 05:16 AM]
"Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers
Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.

[12/16/24 - 02:45 PM]
"Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season
The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.

[12/12/24 - 10:00 AM]
"Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing
Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.

[12/12/24 - 09:02 AM]
"Tamron Hall" Hits Season Ratings High Growing by 17%
During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.

[12/11/24 - 12:01 PM]
"Dancing with the Stars" Season 33 Earns Largest Total Viewer Finale Audience in Five Years - Largest Adults 18-49 Audience in Seven Years
The finale represented the show's highest delivery in multiplatform viewing for any "Dancing with the Stars" telecast in both Total Viewers and Adults 18-49 in three years.

[12/10/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 8: "Black Doves" Soars; "Our Little Secret" Is Most-Watched Title This Week
"Senna," the limited series based on the life and career of the titular Formula 1 icon, raced to No. 1 (5.8 million views) on the Non-English TV list, with "The Madness" rising to No. 1 in English TV, making the top 10 in 90 countries, with 13.3 million views.

[12/10/24 - 10:56 AM]
Formula 1 Telecasts on ESPN Platforms Reach Nearly 30 Million Fans in 2024
Just over 1 million viewers watched the telecast of Sunday's season-ending Abu Dhabi Grand Prix on ESPN.

[12/09/24 - 09:44 AM]
Tubi Original Movie "Sidelined: The QB & Me" Scores No. 1 Spot on Tubi in the US & Canada
In its first seven days, the movie was viewed by 17.9% of total viewers in the US and 19.9% of total viewers in Canada.

[12/05/24 - 05:53 PM]
Hallmark Channel's "Holiday Touchdown: A Chiefs Love Story" Wins Most-Watched Cable Movie of the Year!
The Merry Thanksgiving Weekend premieres were the #1 most-watched entertainment cable programs on Thursday, Friday, and Saturday, as the programming stunt reached 8.4 million unduplicated total viewers.