or


[01/04/10 - 11:07 AM]
Late Show with David Letterman Posts Largest Fourth Quarter Margin of Victory Over "The Tonight Show"
CBS spins the late-night numbers for the fourth quarter of 2009.

[via press release from CBS]

"LATE SHOW with DAVID LETTERMAN" POSTS LARGEST FOURTH QUARTER MARGIN OF VICTORY OVER "THE TONIGHT SHOW"

"The Late Late Show" Delivers Largest Fourth Quarter Audience Since 2006 and First Win Over "Late Night" in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN scored its largest fourth quarter margin of victory over "The Tonight Show," while THE LATE LATE SHOW delivered its largest fourth quarter audience ever, according to Nielsen live plus same day ratings through the week ending Dec. 25.

Season-to-date and in the fourth quarter of 2009, LATE SHOW is averaging 3.0/08 in households, 4.22 million viewers, 1.4/06 in adults 25-54 and 1.0/04 in adults 18-49.

LATE SHOW improved its competitive position against "The Tonight Show" compared to a year ago. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09). In viewers, LATE SHOW has a +65% advantage (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m). In adults 25-54, LATE SHOW enjoys a +17% advantage in 2009 (1.4/06 vs. 1.2/05) compared to -18% in 2008 (1.4/06 from 1.7/07). In adults 18-49 season-to-date, LATE SHOW and "Tonight" are tied (1.0/04, each) compared to 2008 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

LATE SHOW posted its largest fourth Quarter margin of victory ever over "The Tonight Show" in both households (+1.2 rating pts) and viewers (+1.67m), its largest margin of victory in adults 25-54 since 1994 and was in its most competitive position in adults 18-49 since 1994.

Season-to-date and in the fourth quarter of 2009, LATE LATE SHOW is averaging 1.4/05 in households, 1.95 million viewers, 0.8/04 in adults 25-54, 0.6/04 in adults 18-49 and 0.4/03 in adults 18-34. This is LATE LATE SHOW's largest fourth quarter audience since 2006.

LATE LATE SHOW improved its season-to-date and fourth quarter 2009 competitive position against "Late Night" compared to last year. CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O'Brien hosting). LATE LATE SHOW has a +39% advantage in viewers (1.95m vs. 1.40m) compared to trailing by -4% last year (1.91m vs. 1.98m). In adults 25-54, LATE SHOW leads "Late Night" by +14% (0.8/04 vs. 0.7/04) compared to being tied last year (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04 vs. 0.6/03). CBS trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04).

LATE LATE SHOW posted its first-ever fourth quarter victory over "Late Night" in households (+0.4 rating pts), viewers (+550,000) and adults 25-54 (+0.1) and was in its most competitive position in adults 18-49 (tied) ever.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.