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[01/08/10 - 08:43 AM]
Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 - Part 1 Outperforms Its Combined Network Competition
ABC spins the late-night numbers for Thursday, December 31.
[via press release from ABC]

Fringe Ratings Report: ABC Late-Night Programming New Year's Eve: December 31, 2009 � January 1, 2010

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" Outperforms its Combined Network Competition in Viewers and Young Adults

The ABC New Year's Bash Tops Every Other Primetime Entertainment TV Program During the Week in Total Viewers and Adults 18-49

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" Sees Year-to-year Increases in Total Viewers and Teens 12-17

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 2" Delivers its Largest Audience in 8 Years and Best Adults 18-49 in 7 Years

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" (11:30 p.m. -12:33 a.m.):

ABC's annual broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" attracted an average audience of 17.67 million Total Viewers and 8.12 million Adults 18-49 (6.2/22).

� Versus other network New Year's Eve specials, "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" outdelivered the combined audiences of NBC's "New Year's Eve w/Carson Daly" and Fox's "New Year's Eve - Times Square �09" by 26% in Total Viewers (17.67 vs. 14.01 million � NBC and Fox combined) and 20% in Adults 18-49 (8.12 vs. 6.79 million).

� The top New Year's Eve program on cable, Fox News Channel's "Fox's All American New Years" in Total Viewers (2.12 million viewers from 12:00-12:30 a.m.) and BET's "106 & Party" in Adults 18-49 (822,000 from 11:00 p.m.-1:00 a.m.) drew just a small fraction of the audience of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1."

� Compared to all primetime TV programs for the week (week of December 28, 2009), "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" ranked No. 1 in both Total Viewers and Adults 18-49.

� "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2010 � Part 1" was up over the previous year in Total Viewers (17.67 vs. 17.61 million) and Teens 12-17 (4.9/18 vs. 4.7/18).

"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest � Part 2" (1:08-2:05 a.m.):

Despite the late time period, the second segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest � Part 2" attracted 6.10 million Total Viewers on average and 3.04 million Adults 18-49. Posting year-to-year increases for the 2nd year in a row, the segment was up by 13% in viewers and 6% in Adults 18-49 over the previous year (Last year = 5.42 viewers and 2.88 million). In fact, the second segment posted it largest audience in 8 years and biggest Adults 18-49 audience in 7 years � since 2001 and 2002, respectively.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/31/09.





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