or


[01/11/10 - 09:49 AM]
ABC Beats Its Non-Sports Driven Competition on Sunday by Wide Margins
ABC spins the numbers for Sunday, January 10.

[via press release from ABC]

Quick Take for Sunday January 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Beats its Non-Sports Driven Competition on Sunday by Wide Margins, Growing its Audience on the Night Year to Year for the 2nd Straight Week

"America's Funniest Home Videos" Dominates its Non-Sports Competition at 7pm, Leading CBS' "60 Minutes" by 29% and NBC's "Dateline" by 80% in Adults 18-49

The Most-Watched TV Show in the 9 O'clock Hour, ABC's "Housewives" Overshadows its Original CBS and NBC Drama Competition in the Time Slot

Winning the 10pm Hour in Viewers and Adults 18-49, "Brothers & Sisters" Achieves Season-High Numbers Across Each of the Key Men Demographics

Sunday Night (7:00-11:00 p.m.)

Opposite an NFL-fueled Fox, with a huge primetime overrun of the overtime Packers-Cardinals Wild Card Playoff game, ABC (10.5 million and 3.3/8) defeated its nearest non-sport driven competition on Sunday by wide margins, beating CBS by 1.4 million viewers (9.1 million) and NBC by 50% in Adults 18-49 (2.2/5).

� ABC grew its overall Sunday audience year to year for the 2nd straight week (10.5 million vs. 10.3 million on 1/11/09).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite NFL competition on Fox during the 7 o'clock hour, ABC's "America's Funniest Home Videos" stood as the definitive No. 1 non-sport program in Adults 18-49 (1.8/5), beating CBS' "60 Minutes" by 29% (1.4/5) and NBC's "Dateline" by 80% (1.0/3).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Taking second to an NFL-fueled Fox from 8:00-9:00 p.m., ABC's "Extreme Makeover: Home Edition" defeated 3rd-place NBC's "Dateline" by 2.7 million viewers (10.6 million vs. 7.9 million) and by 68% (3.2/8 vs. 1.9/5).

"Desperate Housewives" (9:00-10:00 p.m.)

Overcoming Fox's momentum from earlier in the evening, ABC's "Desperate Housewives" finished as the most-watched TV show in the 9 o'clock hour. "Housewives" (14.0 million and 4.7/11) overshadowed its nearest drama competition in the hour, beating CBS' original "Cold Case" by 3.8 million viewers (10.2 million) and the first hour of NBC's season premiere of "Chuck" by 57% in Adults 18-49 (3.0/7).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" won in the 10 o'clock hour, beating out its nearest competition by 1.2 million viewers (10.6 million vs. 9.4 million � CBS' "Criminal Minds" replay) and by 21% in Adults 18-49 (3.5/9 vs. 2.9/8 � NBC's season premiere of "Chuck").

� "Brothers & Sisters" posted its 2nd-highest Adult 18-34 rating this season (tie) and hit season highs across the Men demos: M18-34 (tie), M18-49 (tie) and M25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/10/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· CHUCK (NBC)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.