or


[01/26/10 - 08:55 AM]
The Bachelor Continues to Grow/Castle Hits Series Highs
ABC spins the numbers for Monday, January 25.

[via press release from ABC]

The Bachelor Continues to Grow/Castle Hits Series Highs

Some early points ahead of the regular press release.

Monday Night (8-11pm): Posting its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night Fox with originals of House and 24. ABC won the night for the 4th week running among key Women demos (W18-34/W18-49).

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor earned second place in viewers and young adults to Fox's original dramas (House/24), beating NBC's original dramas (Chuck/Heroes) by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's The Bachelor defeated Fox's high-profile drama 24 in head-to-head competition from 9-10pm by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8). For its 4th straight telecast, The Bachelor stood as Monday's #1 TV program with Women 18-34.

� The Bachelor notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

Castle (10-11pm): Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's Castle won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� Castle improved ABC's performance in the hour over the same night a last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original True Beauty on 1/26/09).

� Castle achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

Quick Take for Monday, January 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Grows in Adults 18-49 for the 6th Consecutive Week and Leads Monday Night Among Key Women Demos for the 4th Week in a Row

"The Bachelor" Tops NBC's Original Dramas from 8-10pm and Beats Fox's "24" At 9pm in Total Viewers and Adults 18-49

"The Bachelor" Sees Increases for the 3rd Week Running, Posting Season Highs in Total Viewers and Young Adults

At 10pm, ABC's "Castle" Hits Series Highs in Key Adult and Men Demos

Monday Night (8:00-11:00 p.m.)

Marking its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night to Fox with originals of "House" and "24." ABC won the night among Women 18-34 (4.9/13) and Women 18-49 (5.3/13), taking the top spot for the 4th week in a row among key Women demos.

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" earned second place in viewers and young adults to Fox's original dramas ("House"/"24"), beating NBC's original dramas ("Chuck"/"Heroes") by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's "The Bachelor" defeated Fox's high-profile drama "24" in head-to-head competition from 9:00-10:00 p.m. by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8).

� "The Bachelor" won its 2-hour time period and stood as Monday's No. 1 TV program among Women 18-34 (5.7/15) for the 4th consecutive telecast.

� "The Bachelor" notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

"Castle" (10:00-11:00 p.m.)

Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's "Castle" won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� "Castle" improved ABC's performance in the hour over the same night last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original "True Beauty" on 1/26/09).

� "Castle" achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/25/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHUCK (NBC)
· HEROES (NBC)
· HOUSE (FOX)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.