or


[01/26/10 - 08:55 AM]
The Bachelor Continues to Grow/Castle Hits Series Highs
ABC spins the numbers for Monday, January 25.

[via press release from ABC]

The Bachelor Continues to Grow/Castle Hits Series Highs

Some early points ahead of the regular press release.

Monday Night (8-11pm): Posting its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night Fox with originals of House and 24. ABC won the night for the 4th week running among key Women demos (W18-34/W18-49).

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor earned second place in viewers and young adults to Fox's original dramas (House/24), beating NBC's original dramas (Chuck/Heroes) by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's The Bachelor defeated Fox's high-profile drama 24 in head-to-head competition from 9-10pm by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8). For its 4th straight telecast, The Bachelor stood as Monday's #1 TV program with Women 18-34.

� The Bachelor notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

Castle (10-11pm): Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's Castle won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� Castle improved ABC's performance in the hour over the same night a last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original True Beauty on 1/26/09).

� Castle achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

Quick Take for Monday, January 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Grows in Adults 18-49 for the 6th Consecutive Week and Leads Monday Night Among Key Women Demos for the 4th Week in a Row

"The Bachelor" Tops NBC's Original Dramas from 8-10pm and Beats Fox's "24" At 9pm in Total Viewers and Adults 18-49

"The Bachelor" Sees Increases for the 3rd Week Running, Posting Season Highs in Total Viewers and Young Adults

At 10pm, ABC's "Castle" Hits Series Highs in Key Adult and Men Demos

Monday Night (8:00-11:00 p.m.)

Marking its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night to Fox with originals of "House" and "24." ABC won the night among Women 18-34 (4.9/13) and Women 18-49 (5.3/13), taking the top spot for the 4th week in a row among key Women demos.

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" earned second place in viewers and young adults to Fox's original dramas ("House"/"24"), beating NBC's original dramas ("Chuck"/"Heroes") by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's "The Bachelor" defeated Fox's high-profile drama "24" in head-to-head competition from 9:00-10:00 p.m. by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8).

� "The Bachelor" won its 2-hour time period and stood as Monday's No. 1 TV program among Women 18-34 (5.7/15) for the 4th consecutive telecast.

� "The Bachelor" notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

"Castle" (10:00-11:00 p.m.)

Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's "Castle" won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� "Castle" improved ABC's performance in the hour over the same night last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original "True Beauty" on 1/26/09).

� "Castle" achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/25/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHUCK (NBC)
· HEROES (NBC)
· HOUSE (FOX)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.