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[02/01/10 - 03:47 PM]
Swamp Loggers Takes Discovery Channel to the Top Five Primetime Cable Network, for the Week of January 24th
Discovery spins the numbers for Friday, January 29.
[via press release from Discovery]

SWAMP LOGGERS TAKES DISCOVERY CHANNEL TO THE TOP FIVE PRIMETIME CABLE NETWORK, FOR THE WEEK OF JANUARY 24th

On January 29, 2010 Discovery Channel's premiere telecast of SWAMP LOGGERS at 10PM ET/PT was the #1 original primetime telecast among M25-54 (1.09) delivery. It also finished as the #1 non-fiction, primetime telecast (#4 overall) among M18-49 (0.95) for both delivery and ratings. During primetime, SWAMP LOGGERS out-delivered ABC's 8PM SUPERNANNY among M18-49.

Last week�s premiere of SWAMP LOGGERS exceeded the 1Q09 time slot (FRI 10-11PM), with double-digit gains among P25-54 (19.9%), M25-54 (36.3%), P18-49 (10.7%) / M18-49 (24%) / P2+ (20.3%).

The success of SWAMP LOGGERS helped Discovery Channel in ranking among the top five primetime cable networks for delivery among M25-54 (#5) and M18-34 (#6).

All-new episodes of SWAMP LOGGERS premiere Friday, February 5, at 10PM ET/PT.





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· SWAMP LOGGERS (DISCOVERY)










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