or


[02/11/10 - 10:56 AM]
ABC's Replay "A Charlie Brown Valentine" Posts Its Best Numbers in 8 Years
ABC spins the numbers for Wednesday, February 10.

[via press release from ABC]

Quick Take for Wednesday, February 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Replay "A Charlie Brown Valentine" Posts its Best Numbers in 8 Years

Marking a Series High for the 2nd Straight Week, "The Middle" Wins at 8:30pm In Adults 18-49, Posting ABC's Top Scripted Number in the Slot in Over 2 Years

Growing Against "Idol," "Modern Family" Hits a Series High and Qualifies as Wednesday's No. 1 Scripted TV Show in Adults 18-49 for its 3rd Straight Airing

Building its Overall Audience Week to Week Against a Surging "Idol," "Cougar Town" is the No. 1 Scripted Show in its Slot in Adults 18-34 and Women 18-34

Jumping Week to Week Among Viewers and Young Adults, ABC's "Ugly Betty" Generates a Season High Among Adults 18-49

"A Charlie Brown Valentine" (8:00-8:30 p.m.)

ABC's rebroadcast airing of "A Charlie Brown Valentine" ranked No. 1 at 8pm in Adults 18-49 (2.5/7), beating original competition including Fox's "Human Target" (2.4/7 � 2nd consecutive week for an ABC repeat to beat the Fox series), CBS' "Old Christine" (2.3/7) and NBC's "Mercy" (1.8/5).

� "A Charlie Brown Valentine" was up sharply over its year-ago telecast (Tuesday at 8pm on 2/10/09) in Total Viewers (+2.7 million � 7.5 million vs. 4.8 million) and Adults 18-49 (+67% - 2.5/7 vs. 1.5/4), the PEANUTS special's best numbers in 8 years � since its 2/14/02 debut on ABC.

"The Middle" (8:30-9:00 p.m.)

Marking a series high for the 2nd week in a row, ABC's "The Middle" won the 8:30pm half-hour among Adults 18-49 (3.0/8), defeating the second half-hour of Fox's "Human Target" by 11% (2.7/7), CBS' "Gary Unmarried" by a best-ever 25% (2.4/7) and NBC's "Mercy" by 67% (1.8/5). In fact, the show turned in series-highs across all key Adult, Men and Women demographics.

� "The Middle" registered as ABC's highest-rated scripted telecast in the half-hour in more than 2 years among Adults 18-49 � since 11/14/07.

"Modern Family" (9:00-9:30 p.m.)

Surging from its lead-in by 40% at 9pm against "American Idol," ABC's "Modern Family" stood as the highest-rated scripted show in its half-hour for its 3rd straight airing among Adults 18-49, beating CBS' "Criminal Minds" by 14% (4.2/10 vs. 3.7/9). "Modern Family" also registered as Wednesday's No. 1 scripted TV program for its 3rd telecast in a row.

� Posting its 2nd-consecutive telecast of growth opposite "Idol," up 8% week to week, "Modern Family" matched a series-high in Adults 18-49. The ABC comedy also posted series highs with Adults 18-34, Women 18-34, key Men (M18-49/M25-54) and Teens 12-17.

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" finished as the No. 2 scripted program in its half-hour among Total Viewers (6.7 million) and Adults 18-49 (2.8/7) to CBS' veteran "Criminal Minds," while registering as the No. 1 scripted show in its slot with Adults 18-34 (2.6/7-tie) and Women 18-34 (3.2/8). In fact, "Cougar Town" finished as Wednesday's No. 2 scripted show with Women 18-34 for its 3rd straight telecast, behind only "Modern Family."

� Despite facing the second-half of "Idol," which was up sharply in the half-hour week to week, "Cougar Town" grew its overall audience week to week (+6% - 6.7 million vs. 6.3 million) and was also up in Adults 18-34 (+4% - 2.6/7 vs. 2.5/7) and across all key Men: +19% in M18-34, +9% in M18-49 and +8% in M25-54.

"Ugly Betty" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Ugly Betty" jumped week to week by 18% in Total Viewers (4.7 million vs. 4.0 million) and by 21% in Adults 18-49 (1.7/5 vs. 1.4/4). "Betty" marked a season-high in the key young Adult sales demo.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/10/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· GARY UNMARRIED (CBS)
· HUMAN TARGET (FOX)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.