or


[02/12/10 - 11:21 AM]
ABC Grows Its Thursday Audience and Is No. 1 in Adults 18-34 for the 6th Time in 7 Weeks
ABC spins the numbers for Thursday, February 11.

[via press release from ABC]

Quick Take for Thursday, February 11, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Increased Competition from CBS' "Survivor" Premiere, ABC Grows Its Thursday Audience and is No. 1 in Adults 18-34 for the 6th Time in 7 Weeks

"Deep End" Posts Double-Digit Week-to-Week Gains in Viewers and Young Adults

Building its Overall Audience from the Prior Week, ABC's "Grey's Anatomy" Wins the 9 O'clock Hour in Adults 18-34 and Across All Key Women Demos

"Private Practice" Dominates the 10 O'clock Hour Among Adults 18-34, Standing as No. 1 Series in the Slot for the 12th time in 13 Telecasts this Season

Thursday Night (8:00-11:00 p.m.)

ABC finished a solid second on Thursday in Total Viewers (9.1 million) and Adults 18-49 (3.0/8) to CBS with its airing of the highly-promoted 2-hour premiere of "Survivor: Heroes vs. Villains." The Network ranked No. 1 on the evening with Adults 18-34 (2.6/8-tie) for the 6th time in 7 weeks. ABC also topped the evening with Women 18-34, leading its nearest competition by 34% (3.9/11 vs. 2.9/8-CBS).

� Despite the heightened competition on the night, ABC increased its overall Thursday audience (9.1 million) for the 2nd consecutive week.

"The Deep End" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against the opening hour of "Survivor," ABC's "The Deep End" posted week-to-week gains in both Total Viewers (+12% - 5.7 million vs. 5.1 million) and Adults 18-49 (+15% - 1.5/4 vs. 1.3/4).

"Grey's Anatomy" (9:00-10:00 p.m.)

Opposite the second half of "Survivor," ABC's "Grey's Anatomy" ranked No. 1 in its time slot with Adults 18-34 (3.9/11) and all key Women: W18-34 (5.9/16), W18-49 (6.3/15) and W25-54 (6.9/15).

� "Grey's" was up was up week to week in Total Viewers (12.7 million vs. 12.6 million) and Adults 25-54 (5.0/12 vs. 4.9/12).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" won Thursday's 10 o'clock hour among Adults 18-34, leading its nearest competition by 29% (2.7/9 vs. 2.1/7 � CBS' "The Mentalist"). It was the 12th time in 13 original telecasts this season for the ABC sophomore drama to hold the No. 1 series position in the hour with Adults 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/11/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· DEEP END, THE (ABC)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)
· SURVIVOR (CBS)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.