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[02/12/10 - 11:43 AM]
Survivor Posts Largest Audience Since 2007
CBS spins the numbers for Thursday, February 11.
[via press release from CBS]

"SURVIVOR" POSTS LARGEST AUDIENCE SINCE 2007

Premiere of "Survivor: Heroes vs. Villains" Sweeps 8-10 PM Time Period in All Key Ratings Categories

"Survivor" Posts Impressive Ratings Growth Over Prior Edition

"Survivor" Tops "Grey's Anatomy" at 9:00 PM in Adults 18-49 and is the Night's Top Program in the Demo

"The Mentalist" Wins its Time Period in Viewers and Key Demos and is the Night's Top Program in Viewers

CBS Wins Thursday in Viewers and Key Demos

The premiere of SURVIVOR: HEROES VS. VILLAINS, the 10th anniversary edition of television's longest-running reality competition series, delivered its largest audience since 2007, winning its 8:00-10:00 PM time period in all ratings categories, according to Nielsen preliminary live plus same day ratings for Thursday, Feb. 11.

From 8:00-10:00 PM, SURVIVOR: HEROES VS. VILLAINS (P) was first in households (8.1/13), viewers (14.17m), adults 25-54 (5.6/14) and adults 18-49 (4.5/12). Compared to the first episode of SURVIVOR: SAMOA in Sept. 2009, CBS was up +19% in households (from 6.8/11), +22% in adults 25-54 (from 4.6/13), +25% in adults 18-49 (from 3.6/11) and added +2.49m viewers (from 11.68m, +21%). Compared to the one-hour premiere of SURVIVOR: TOCANTINS on the same night last year, CBS was up +1% in households (from 8.0/13), +2% in adults 18-49 (from 4.4/13), even in adults 25-54 and added +540,000 viewers (from 13.63m, +4%).

SURVIVOR posted its largest audience since Dec. 13, 2007 (SURVIVOR: CHINA), its best adults 25-54 since Feb. 12, 2009 (premiere of SURVIVOR: TOCANTINS) and best adults 18-49 since Feb. 19, 2009 (SURVIVOR TOCANTINS).

From 9:00-10:00 PM, SURVIVOR topped "Grey's Anatomy" in viewers (14.11m vs. 12.67m) and adults 18-49 (4.5/12 vs. 4.3/11) and ranked as the night's top program in adults 18-49.

THE MENTALIST was first in households (9.7/17), viewers (15.72m), adults 25-54 (5.0/13) and adults 18-49 (3.6/10). Compared to last week, THE MENTALIST was up +4% in households (from 9.3/16), +14% in adults 25-54 (from 4.4/11), +9% in adults 18-49 (from 3.3/09) and added +1.04m viewers (from 14.68m, +7%). THE MENTALIST posted season-high ratings in adults 25-54 and delivered its best viewers totals since Dec. 17, 2009, and best adults 18-49 since Dec. 10, 2009.

For the night, CBS was first in households (8.6/14), viewers (14.69m), adults 25-54 (5.4/13) and adults 18-49 (4.2/12). CBS won every half-hour in viewers and adults 25-54 and five of six half-hours in adults 18-49. CBS posted its best Thursday delivery in viewers since Nov. 12, 2009, and in both adults 25-54 and adults 18-49 since Jan. 15, 2009 (the night of the final "CSI" episode with William Petersen).

Updated Thursday ratings will be available this afternoon.

"SURVIVOR" POSTS LARGEST AUDIENCE SINCE 2007

Premiere of "Survivor: Heroes vs. Villains" Sweeps 8-10 PM Time Period in All Key Ratings Categories

"Survivor" Posts Impressive Ratings Growth Over Prior Edition

"Survivor" Tops "Grey's Anatomy" at 9:00 PM in Adults 18-49 and is the Night's Top Program in the Demo

"The Mentalist" Wins its Time Period in Viewers and Key Demos and is the Night's Top Program in Viewers

CBS Wins Thursday in Viewers and Key Demos

The premiere of SURVIVOR: HEROES VS. VILLAINS, the 10th anniversary edition of television's longest-running reality competition series, delivered its largest audience since 2007, winning its 8:00-10:00 PM time period in all ratings categories, according to Nielsen live plus same day ratings for Thursday, Feb. 11.

From 8:00-10:00 PM, SURVIVOR: HEROES VS. VILLAINS (P) was first in households (8.1/13), viewers (14.15m), adults 25-54 (5.6/14) and adults 18-49 (4.5/12). Compared to the first episode of SURVIVOR: SAMOA in Sept. 2009, CBS was up +19% in households (from 6.8/11), +22% in adults 25-54 (from 4.6/13), +25% in adults 18-49 (from 3.6/11) and added +2.47m viewers (from 11.68m, +21%). Compared to the one-hour premiere of SURVIVOR: TOCANTINS on the same night last year, CBS was up +1% in households (from 8.0/13), +2% in adults 18-49 (from 4.4/13), even in adults 25-54 and added +520,000 viewers (from 13.63m, +4%).

SURVIVOR posted its largest audience since Dec. 13, 2007 (SURVIVOR: CHINA), its best adults 25-54 since Feb. 12, 2009 (premiere of SURVIVOR: TOCANTINS) and best adults 18-49 since Feb. 19, 2009 (SURVIVOR TOCANTINS).

From 9:00-10:00 PM, SURVIVOR topped "Grey's Anatomy" in viewers (14.09m vs. 12.74m) and adults 18-49 (4.5/12 vs. 4.4/11) and ranked as the night's top program in adults 18-49.

THE MENTALIST was first in households (9.8/17), viewers (15.86m), adults 25-54 (5.0/13) and adults 18-49 (3.7/10). Compared to last week, THE MENTALIST was up +5% in households (from 9.3/16), +14% in adults 25-54 (from 4.4/11), +12% in adults 18-49 (from 3.3/09) and added +1.18m viewers (from 14.68m, +8%). THE MENTALIST posted season-high ratings in adults 25-54 and delivered its best viewers totals since Dec. 10, 2009, and best adults 18-49 since Nov. 19, 2009.

For the night, CBS was first in households (8.6/14), viewers (14.72m), adults 25-54 (5.4/13) and adults 18-49 (4.3/12). CBS won every half-hour in viewers and adults 25-54 and five of six half-hours in adults 18-49. CBS posted its best Thursday delivery in viewers since Dec. 10, 2009, and in both adults 25-54 and adults 18-49 since Jan. 15, 2009 (the night of the final "CSI" episode with William Petersen).





  [february 2010]  
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· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· SURVIVOR (CBS)




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