or


[02/22/10 - 10:26 AM]
ABC Is Up Week to Week in Viewers and Young Adults for the 2nd Week in a Row
ABC spins the numbers for Sunday, February 21.

[via press release from ABC]

Quick Take for Sunday February 21, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite the Olympics, ABC is Up Week to Week in Viewers and Young Adults For the 2nd Week in a Row, Posting its Best Adults 18-49 Rating in 6 Weeks

"America's Funniest Home Videos" Grows from the Prior Week by 1.4 Million Viewers and 24% in Adults 18-49, While Hitting its Best Kids 2-11 Rating in 3 Years

Despite Increased Competition at 9pm, "Housewives" Retains 100% of its Adults 18-49 Delivery from its Most Recent Telecast

Up Over its Last Airing in Viewers and Adults 18-49, "Brothers & Sisters" is the No. 1 Scripted Program at 10pm, Topping CBS' "Cold Case" Across All Adults Demos

Sunday Primetime (7:00-11:00 p.m.)

Opposite the Winter Olympics on NBC, ABC saw increases for the 2nd week in a row in both Total Viewers (8.6 million) and Adults 18-49 (2.7/7), posting its strongest young adult rating in 6 weeks � since 1/10/10.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Airing against the Winter Olympics, ABC's "America's Funniest Home Videos" was up over its performance the prior week by 1.4 million viewers (7.6 million vs. 6.2 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5). The veteran video-clip show ranked as the No. 1 non-sports program during the 7 o'clock hour among Adults 18-49, beating runner-up CBS' "60 Minutes" by 17% (2.1/6 vs. 1.8/5).

� "AFV" stood as the No. 1 broadcast program in the hour among Kids 2-11 (2.6/9), hitting the show's highest Kids 2-11 rating in over 3 years � since 1/28/07.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Extreme Makeover: Home Edition" grew from its previous week's telecast by 2.0 million viewers (8.0 million vs. 6.0 million) and by 32% in Adults 18-49 (2.5/6 vs. 1.9/5), registering the Net's best young adult performance in the hour in 6 weeks � since 1/10/10.

"Desperate Housewives" (9:00-10:00 p.m.)

Against increased competition in the 9 o'clock hour, including NBC's Winter Olympics and CBS' "Undercover Boss," ABC's "Desperate Housewives" retained 100% of its Adults 18-49 (3.7/8) delivery from its most recent telecast (1/31/10), while seeing gains among Adults 25-54 (4.5/9 vs. 4.3/9).

"Brothers & Sisters" (10:00-11:00 p.m.)

Standing as the No. 1 scripted program in the 10 o'clock hour, ABC's "Brothers & Sisters" outdelivered CBS' "Cold Case" across each of the key Adults demographics: Adults 18-34 (1.8/5 vs. 1.6/5), Adults 18-49 (2.5/7 vs. 2.3/6) and Adults 25-54 (3.3/8 vs. 3.0/7).

� "Brothers and Sisters" grew from its most recent telecast (1/31/10) in both Total Viewers (7.9 million vs. 7.7 million) and Adults 18-49 (2.5/7 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/21/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· UNDERCOVER BOSS (CBS)











most recent ratings | view all posts
[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.