or


[03/02/10 - 02:44 PM]
ABC Is No. 2 to FOX in Adults 18-34 in the Feb Sweep Non-Sports Averages
ABC spins the numbers for the February sweeps period.

[via press release from ABC]

2010 February Sweep - ABC Primetime (Based on Most Current and/or Live + Same Day Program Ratings)

ABC is No. 2 to Fox in Adults 18-34 in the Feb Sweep Non-Sports Averages, and Beats NBC's Non-Olympic Programming by 1 Million Viewers and by 15% in Adults 18-49

ABC Airs 4 of February's Top 15 Series in Adults 18-49, Including the No. 1 Scripted Television Show with "Lost"

ABC Claims 5 of the Top 10 Scripted Telecasts for the Month in Adults 18-49

"Lost" and "The Bachelor" Emerge as Strong Competitors Against the Olympics As Each ABC Series Generates Year-to-Year Gains in Key Nielsen Measures

ABC's "The Middle" and "Modern Family" Achieve Series Highs in February

2010 February (26 of 28 Nights Complete):

During another atypical February Sweep (last year's shifted into March, due to the Digital Transition), as the 17-night Winter Olympics drove NBC's averages, ABC is tracking to finish No. 2 in the non-sports averages to an "Idol"-led Fox among Adults 18-34 (1.9/6) and Women 18-34 (2.6/7). In addition, ABC outdelivered NBC's non-Olympic programming during the sweep by 1.0 million viewers (6.7 million vs. 5.7million) and 15% in Adults 18-49 (2.3/6 vs. 2.0/5).

Please Note: Due to the Winter Olympics' broadcast during the month, ABC's normally-scheduled February Sweep "Academy Awards" telecast was pushed after of the sweep, airing this coming Sunday, March 7, 2010.

� TV Series Rankings: ABC claimed 4 of Top 15 TV series during the 2010 February Sweep among Adults 18-49, including the No. 1 scripted series with "Lost": "Lost" - No. 4 (No. 1 scripted series), "The Bachelor"- No. 9, "Grey's Anatomy" - No. 12 and "Desperate Housewives" - No. 15. In fact "Lost" stood as TV's No. 1 scripted series in Adults 18-49 on 3 of the last 4 weeks and for 4 consecutive weeks with Adults 18-34. In addition, "The Bachelor" finished February ranked among the Top 5 TV series with Women 18-34 (No. 5) and Women 18-49 (No. 4).

� Scripted Telecast Rankings: ABC aired 5 of Top 10 highest-rated scripted telecasts during the month with Adults 18-49: "Lost - 2/9" - No. 6, "Lost - 2/23" - No. 7, "Grey's - 2/4" - No. 5 and "Lost - 2/16" tie at No. 8 and "Grey's - 2/11" - No. 10. In addition, "Lost - 2/9" stood as February's No. 1 scripted telecast with Adults 18-34 and Men 18-34, and "Grey's - 2/4" as the No. 1 scripted telecast with key Women (W18-34/W18-49).

Individual Program Highlights:

� "The Bachelor: On the Wings of Love": Holding strong against the Olympics during the sweep, on average during its 14th season run, "The Bachelor: On the Wings of Love" attracted an average audience of 12.0 million viewers, generating the biggest overall audience for the franchise since Fall 2003 - going back 10 seasons. In Adults 18-49 (4.2/10), the veteran ABC unscripted series equaled its highest rating in 9 seasons - since Spring 2004.

� "Lost": Another standout opposite the Olympics, February's No. 1 scripted series overall in Adults 18-49, "Lost" also registered as the highest-rated scripted show on each Tuesday of the month. And although it faced off with Winter Games and "American Idol," "Lost" is up season to date across all key Adult and Men demographics (4 episodes vs. 4 episodes): AD18-34 +11% (5.0/13 vs. 4.5/12), AD18-49 +4% (5.0/12 vs. 4.8/12), AD25-54 +2% (5.4/12 vs. 5.3/12), M18-34 +19% (5.1/15 vs. 4.3/12), M18-49 +11% (5.0/13 vs. 4.5/12) and M25-54 +6% (5.3/13 vs. 5.0/12).

� Wednesday Comedies: On their only original airings so far during the February Sweep (2/10/10), ABC's "The Middle" hit a series high with Adults 18-49 for its 2nd straight telecast, and opposite "Idol," "Modern Family" posted the series' 2nd-highest Adult 18-49 number and achieved best-ever results with Adults 18-34 and Teens 12-17. In addition, "Modern Family" registered as Wednesday's No. 1 scripted program in Adults 18-49 on each of its past 3 first-run telecasts.

Source: Nielsen Media Research, Most Current (2/4-3/1/10). "The Bachelor" season averages based on Most Current Program Ratings (1/4-3/1/10). "Lost" season averages based on Live + Same Day Program Ratings (2/2-2/23/10 vs. 1/21-2/11/09).





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BACHELOR, THE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)





most recent ratings | view all posts
[10/21/26 - 04:01 PM]
USA Sports' Coverage of Dream-Valkyries Game 2 Is Most-Watched WNBA Finals Game 2 Ever on Cable
Monday night's coverage averaged 1.33 million viewers across USA Sports' linear platforms (USA Network, CNBC and E!).

[10/21/26 - 03:15 PM]
It's Back to School at "Abbott Elementary" as Show Returns with Over 6 Million Total Viewers
The premiere episode scored the show's best streaming performance since Season 4, based on views over seven days on Hulu and Hulu on Disney+.

[10/21/26 - 02:31 PM]
Commanders-49ers on "Monday Night Football" Delivers 17.9 Million Viewers
Six weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 23% compared to the same point in 2025, averaging 19 million viewers.

[10/21/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 12
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/21/26 - 06:39 AM]
NFL Network's London Slate Culminates with 6.4M Viewers for Jaguars-Texans
Season to date, through three games in London, NFL Network is averaging 6.9M viewers, up 15% vs. the network's six-game International Series average last season.

[10/21/26 - 06:30 AM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 1 Ever
Led by Gabby Williams' 26 points, Golden State's 68-64 win over Atlanta peaked at 3.0 million viewers for the game's exciting conclusion from 5:45 - 5:55 p.m. ET.

[10/20/26 - 03:19 PM]
"College GameDay Built by The Home Depot" Delivers Its Third Most-Watched Regular-Season Episode Ever from BYU
ESPN networks had 3 of the top 4 games this week, the second most-watched regular season Saturday on record (based on minutes).

[10/20/26 - 03:08 PM]
Ohio State's Win Over Indiana Scores Most-Watched College Football Game of the Week
Viewership peaked at 14,269,000 viewers from 3:30-3:45 PM ET on FOX.

[10/20/26 - 12:54 PM]
"Lioness" Roars to Record-Breaking Season Three
Viewership climbed every week of the eight-episode season, culminating in a series-record finale, which drew 9.7 million viewers in its first seven days, the largest audience for any episode in the show's history.

[10/20/26 - 12:01 PM]
Netflix Top 10: Week of October 12 - Get the Ransom Ready: "Animals" Takes the No. 1 Spot for a Second Week
"Below" stayed at the top of the English TV list with 21.2 million views - the highest viewership in a single week for a Canadian original title.

[10/19/26 - 10:19 AM]
2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015
On FS1, Game 4 averaged 6,135,000 viewers.

[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.