or


[03/09/10 - 11:13 AM]
ABC Monday Beats NBC by 3.8 Million Viewers and by 38% in Adults 18-49
ABC spins the numbers for Monday, March 8.

[via press release from ABC]

Quick Take for Monday, March 8, 2010 (National Live + Same Day Program Ratings)

ABC Monday Beats NBC by 3.8 Million Viewers and by 38% in Adults 18-49

"The Bachelor: Jason and Molly's Wedding" Builds in Viewers in Young Adults From Its First Hour to its Second Hour, Taking Second at 9pm, Beating Fox's "24" and NBC's "Trauma"

ABC's "Castle" Outperforms NBC's "Law & Order" By 3.9 Million Viewers and by 60% in Adults 18-49

Monday Night (8:00-11:00 p.m.) ABC's Monday drew 9.2 million viewers and a 2.6 rating, 7 share in Adults 18-49, beating NBC's all-original drama lineup by 3.8 million viewers and by 53% in Adults 18-49 (5.4 million & 1.7/5 in Adults 18-49). ABC won the night among Women 18-34 (3.5/10), taking the top spot for the 8th time in the last 10 weeks.

"The Bachelor: Jason and Molly's Wedding" (8:00-10:00 p.m.) ABC's special telecast of "The Bachelor: Jason and Molly's Wedding" attracted 9.3 million viewers and a 2.8 rating, 7 share in Adults 18-49. "The Bachelor" grew by 9% in Total Viewers (8.9 million viewers to 9.7 million) and by 12% in Adults 18-49 (2.6/7 to 2.9/8) from its first hour to its second hour. The unscripted special finished second in the 9 o'clock hour in viewers and young adults, defeating Fox's "House"-led "24" (8.9 million & 2.8/7) and NBC's original "Trauma" (4.8 million & 1.4/3).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Law & Order" by 3.9 million viewers (9.1 million vs. 5.2 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4).

· "Castle" built on its lead-in across each of the key Men demographics: M18-34/M18-49/M25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Ratings), 3/8/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· LAW & ORDER (NBC)
· TRAUMA (NBC)











most recent ratings | view all posts
[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.