or


[03/11/10 - 09:27 AM]
ABC Marks Its Strongest Wednesday in 4 Weeks in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 10.

[via press release from ABC]

Quick Take for Wednesday, March 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Wednesday in 4 Weeks in Viewers and Young Adults

ABC's "Scrubs" Posts its Best Numbers Since December in Viewers and Adults 18-49

Building on its Lead-in and Growing its Numbers Week to Week, ABC's "The Middle" Places a Strong No. 2 at 8:30pm in Adults 18-49, Beating its CBS Comedy Competition for its 6th Straight Broadcast

Jumping from its Lead-in Against Fox's "Idol," "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 5th Straight Original Airing, While Building Week to Week

Opposite the Final Half-Hour of "Idol," "Cougar Town" Posts Double-Digit Increases, Improving Over the Prior Week by 15% in Total Viewers and 13% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

In Total Viewers (5.7 million) and Adults 18-49 (2.2/6), ABC turned in its strongest Wednesday in 4 weeks � since 2/10/10. The Net took second place to Fox on the evening with Adults 18-34 (1.8/6) and Men 18-34 (1.5/5).

"Scrubs SP-3/10" (8:00-8:30 p.m.)

Drawing its biggest audience in its last 8 original telecasts, ABC's "Scrubs" pulled its strongest numbers since December with Total Viewers (4.3 million) and Adults 18-49 (1.5/5-tie) � since 12/8/09 and 12/15/09, respectively.

"The Middle" (8:30-9:00 p.m.)

Surging 53% from its Adult 18-49 lead-in at 8:30 p.m. (2.3/7 vs. 1.5/5), ABC's "The Middle" took a strong second in its slot, leading its CBS comedy competition by 5% (2.2/7 � beat "Gary Unmarried" for its 6th consecutive telecast) and the second half-hour of NBC's "Mercy" by 44% (1.6/5). The ABC freshman finished No. 1 in its slot with Women 18-49 (2.5/7-tie), ranking as the top-rated scripted show in the half-hour for its 10th straight original airing.

� "The Middle" grew its numbers from the prior week by 7% in Total Viewers (6.3 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7v s. 2.1/6).

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 61% to finish as the No. 1 scripted show in its time slot for its 5th straight original telecast among Adults 18-49 (3.7/10). The ABC freshman comedy beat out CBS' veteran "Criminal Minds" in the half-hour by 12% in Adults 18-49 (3.7/10 vs. 3.3/9).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 5th consecutive first-run broadcast.

� "Modern Family" was up week to week in Total Viewers (+11% - 8.9 million vs. 8.0 million) and Adults 18-49 (+9% - 3.7/10 vs. 3.4/9).

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" saw its numbers jump week to week by double-digit percentages, gaining 15% in Total Viewers (6.2 million vs. 5.4 million) and 13% among Adults 18-49 (2.6/7 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/10/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· GARY UNMARRIED (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SCRUBS (ABC)









most recent ratings | view all posts
[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.