or


[03/17/10 - 03:44 PM]
Oxygen's "Bad Girls Club" Reunion Beats All Broadcast Networks in 10pm Hour Among Adults and Women 18-34
Oxygen spins the numbers for Tuesday, March 16.

[via press release from Oxygen]

OXYGEN'S "BAD GIRLS CLUB" REUNION BEATS ALL BROADCAST NETWORKS IN 10PM HOUR AMONG ADULTS AND WOMEN 18-34

Reunion Special Part One Delivers Explosive Record-Breaking Numbers For Most Watched Telecast Ever

"Love Games: Bad Girls Need Love Too" Debut Becomes Most Watched Series Premiere Ever Among All Key Demos

NEW YORK, March 17, 2010 - Oxygen's "Bad Girls Club" hit another remarkable milestone last night as part one of the reunion special beat all broadcast networks in the 10PM hour among key demos adults and women 18-34 according to Nielsen Media Research. The drama-filled season four reunion smashed all Oxygen records becoming the most watched telecast ever among all key demos including total viewers (2.663MM), W18-49 (1.378MM), A18-49 (1.776MM), W18-34 (1.007MM ), A18-34 (1.263MM) and A25-54 (1.116MM). Additionally, the show outperformed every program in all of primetime (8-11pm) in W18-34, except "American Idol" and "Lost."

The network has more to celebrate with the breakout premiere episode of the new dating competition series, "Love Games: Bad Girls Need Love Too." The new series made Oxygen history marking the highest rated and most watched series premiere among all key demos, total viewers (1,513,000), W18-49 (624,000), A18-49 (800,000), W18-34 (472,000) and A18-34 (604,000).

The season four "Bad Girls Club" reunion special was also the fourth telecast to draw over two million viewers for the cable network and the 14th telecast on Oxygen to draw over one million viewers in A18-49.

Other exceptional highlights adding to the night's success were present across Oxygen's digital platforms. For "Bad Girls Club," www.oxygen.com delivered double digit growth versus season three in unique visitors (+54%) and video streams (+64%). From the season four premiere through last night's reunion part one special, the "Bad Girls Club" website has logged 62MM page views and 7.5MM video streams. Season to date, OxygenLive, a first-ever live two screen experience for Oxygen's fans, saw tweets total 671,000 about "Bad Girls Club" during its interactive experience with last night's episode alone drawing 55, 000 tweets in one hour. Additionally, "Bad Girls Club" related terms made up 7 of the top 10 trending topics on Twitter is another credit to the night's overall successes.

"Bad Girls Club" reunion special part two airs Tuesday, March 23 at 10PM ET/PT, followed by episode two of "Love Games: Bad Girls Need Love Too" at 11PM ET/PT. Beginning March 30, "Love Games" will settle into its permanent time slot at 10PM ET/PT.

"Love Games: Bad Girls Need Love Too"

A spin-off of the record breaking series "Bad Girls Club," "Love Games: Bad Girls Need Love Too" features three former Bad Girls -- Amber (season three), Kendra (season four) and Sarah (season three) vying for the man of their dreams from a pool of 13 eligible bachelors. Each week the ladies, have the group of bachelors competing for their attention in a series of off-the-wall challenges and entertaining group dates. Amber, Kendra and Sarah must try to put their bad aside in an attempt to work together to narrow the field and identify the guy that's most ideal for them. The men that don't catch their eye and win their heart are eliminated weekly. Comedian Bret Ernst ("Wild West Comedy Show") hosts the eight one-hour episode series.

"Love Games" is produced by Bunim-Murray productions with Jonathan Murray, Gil Goldschein, Brandon Wilson and Jeff Schmidt serving as executive producers. Tess Gamboa is co-executive producer.

"Bad Girls Club"

Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? "Bad Girls Club" is produced by Bunim-Murray Productions.

Source: Nielsen Explorer, LS data

Digital Source: Omniture SiteCatalyst S4 vs. S3 comparison - 3/16/10 vs. 3/31/09, S4 Totals from 12/1/09-3/16/10; Twitter

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· LOVE GAMES: BAD GIRLS NEED LOVE TOO (OXYGEN)





most recent ratings | view all posts
[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[11/30/16 - 02:11 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 28.

[11/30/16 - 01:30 PM]
FXX Surges on Strength of Historic "The Simpsons 600 Marathon"
FXX spins the numbers for the recent stunt.

[11/30/16 - 01:05 PM]
A&E's "Leah Remini: Scientology and the Aftermath" Becomes the Network's #1 Original Series Debut in More Than 2 Years
A&E spins the numbers for Tuesday, November 29.

[11/30/16 - 12:12 PM]
"The Flash" Races to Its Most Watched Episode in Two Years as #DCWeek Speeds Up
The CW spins the numbers for Tuesday, November 29.

[11/30/16 - 11:46 AM]
Hallmark Channel's "Countdown to Christmas" Celebration Serves Up Ratings and Delivery Success
The Hallmark Channel spins the numbers for the week of November 21-27.

[11/30/16 - 10:31 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Their Reign
The Peacock wins the night in total viewers as well as adults 18-49.