or


[03/24/10 - 03:25 PM]
Oxygen Is #1 Among All of Television at 10pm Among W18-34
Oxygen spins the numbers for Tuesday, March 23.

[via press release from Oxygen]

OXYGEN IS #1 AMONG ALL OF TELEVISION AT 10PM AMONG W18-34 FOR PART TWO OF "BAD GIRLS CLUB" REUNION SPECIAL

"Bad Girls Club" Season Four Is Network's Best Ever and New Series, "Love Games" Experiences Gains in Week 2

www.OxygenLive.com, Real Time Water Cooler Destination, Sees Triple Digit Growth Since Launch

NEW YORK - March 24, 2010 - After last night's reunion special and completion of season four, Oxygen's "Bad Girls Club" made history again and became the network's best performing series ever. The milestone comes as part two of the "Bad Girls Club" reunion special propelled Oxygen to the #1 network among all television at 10PM among W18-34, according to Nielsen Media Research. The telecast also outperformed almost every broadcast program in Primetime among W18-34, except "American Idol" and "Lost."

The last telecast of the season earned 1.359 million for W18-49, 1.055 MM for W18-34, 1.740 million for A18-49 and 2.622 million total viewers. It was also the fourth telecast to draw over one million A18-34, the sixth telecast to draw over one million A18-49, and the fifth telecast to draw over two million total viewers.

Compared to the season average of "Bad Girls Club" season 3, season 4 is up +70% for A18-49 (1,235,000), +75% for W18-49 (934,000), +71% for W18-34 (679,000), and +81% for total viewers (1,837,000). This was the first Oxygen original series to average over one million viewers, A18-49.

Coming off of Oxygen's highest rated and most watched series premiere among all key demos and total viewers, "Love Games: Bad Girls Need Love Too," was up +9% A18-49, up +11% W18-34 and up +9% W18-49 from its premiere last week.

"Bad Girls Club" season four also marked the launch of its groundbreaking real time water cooler destination, www.OxygenLive.com, that gives fans a chance to socialize, interact and react to a show as it airs. OxygenLive saw triple digit growth since its launch during "Bad Girls Club" season premiere. Since its launch in December 2009, Oxygenlive has grown +161%. The social experience has generated over 14 million page views and attracted 264,000 unique visitors. In addition, the show site experienced double-digit growth compared to season three with daily uniques for the "Bad Girls Club" site up +35% and video streams are up +60%. www.Oxygen.com also saw growth with daily uniques up +27% while video streams are up +81%.

OxygenLive is activated for all original Oxygen programming including the network's new dating competition show, "Love Games: Bad Girls Need Love Too," which moves to its regular timeslot on Tuesday, March 30 at 10pm ET/PT, and for the new season premiere of "Tori and Dean: Home Sweet Hollywood" when the show returns to its new home on Monday nights beginning April 5 at 10pm ET/PT, anchoring a second night of programming for the network.

Oxygen is pacing for its best first quarter ever on-air in Q12010.

Source: Omniture SiteCatalyst - Oxygen Live 12.1.09-3.23.10

Nielsen Explorer, LS data 12/01/09-3/23/10

About Oxygen:

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.