or


[03/30/10 - 11:59 AM]
Nickelodeon Scores Its Most-Watched Quarter Ever
Nickelodeon spins the numbers for the first quarter of 2010.
[via press release from Nickelodeon]

NICKELODEON SCORES ITS MOST-WATCHED QUARTER EVER; TOPS BASIC CABLE WITH KIDS, TWEENS AND TOTAL VIEWERS

iCarly Nabs Basic Cable's Top Entertainment Telecast This Quarter with Total Viewers; iCarly, Big Time Rush and Nickelodeon's 23rd Annual Kids' Choice Awards Rank as Top Entertainment Telecasts with Kids

Nick at Nite, TeenNick, Nick Jr. and Nicktoons Boast Their Most-Watched Quarter

NEW YORK-March 30, 2010-Nickelodeon's first quarter performance marks its biggest audience ever with total viewers (P2+) in the network's 30-year history and its 60th straight quarter as the top basic cable network with kids 2-11 and total viewers�the longest run of its kind. Nick also claims basic cable's top spot in total day with kids 2-11, kids 6-11, tweens 9-14 and persons 2+ for 1Q10. According to Nielsen Media Research (12/28/09-3/28/10), Nickelodeon averaged 2.3 million total viewers; a 3.7/1.3 million K2-11; a 3.2/684,000 K6-11; and 2.3/490,000 T9-14 for the quarter.

Nick's 1Q10 was fueled by performances of the number-one kids' live-action show iCarly, which scored basic cable's top entertainment telecast ("iSaved Your Life", Monday, Jan. 18, 8 p.m. ET/PT) with total viewers for the quarter. iCarly's "iSaved Your Life" also stands as broadcast and basic cable's top entertainment telecast with kids 2-11, kids 6-11 and tweens 9-14 for the quarter, ranking behind only Super Bowl XLIV overall.

Nick's record-setting premiere of its live-action hit, Big Time Rush (Jan. 18, 8: 30 p.m. ET/PT) ranked among basic cable's top five most-watched entertainment telecasts with total viewers this quarter. The debut also finished second to iCarly among all broadcast and basic cable's top entertainment telecasts with kids 2-11, kids 6-11 and tweens 9-14 for the quarter.

Nickelodeon boasts the top three entertainment telecasts for the quarter. Nickelodeon's 23rd Annual Kids' Choice Awards (KCAs) hosted by Kevin James (Saturday, March 27, 8:00 p.m. [ET/PT]) ranks as basic cable's number-two entertainment telecast with total viewers (behind iCarly) for the quarter and the number-three entertainment telecast on broadcast and basic cable with kids 2-11 (behind Nick's own #1 iCarly and #2 Big Time Rush). The KCAs telecast also ranks as the network's second biggest Awards ever, taking basic cable's top spot for the week of 3/22/10-3/28/10 with total viewers (7.6 million), and scored the top telecast for the week with kids and tweens on broadcast and basic cable.

This year's KCAs were followed by the debut of Nickelodeon's latest live-action hit, Victorious (9:30 p.m. [ET/PT]), which now stands as the second biggest live-action series premiere in Nickelodeon's history (behind only Big Time Rush [Jan. 18, 8:30 p.m. ET/PT]), and was basic cable's number-two telecast for the week it premiered (3/22/10-3/28/10) with total viewers (5.7 million), kids 6-11 and tweens 9-14.

With kids 2-11 for the quarter, Nickelodeon boasts six of the top 10 programs on broadcast and basic cable, including top-ranked SpongeBob SquarePants, iCarly and The Penguins of Madagascar. Additionally, SpongeBob SquarePants and The Penguins of Madagascar were the top two animated shows on all of basic cable with total viewers.

Additionally, Nick at Nite drew its most-watched quarter ever with total viewers (1.7 million P2+) and finished 1Q10 as the top cable network among W18-49 (0.7/422,000). Nickelodeon's digital networks TeenNick and Nick Jr. closed first quarter with their best quarterly performances among total viewers, while Nicktoons had its most-watched first quarter with its core demo of boys 6-11.

TeenNick posted its most-watched quarter ever with total viewers, averaging 194,000 viewers P2+ (up +5% over last year) and also had its best first quarter with its core demographic of teens 12-17 (0.4/63,000, tied with 1Q09). Nick Jr. also netted its most-watched quarter ever with its preschool audience (2.9/302,000, +12%) in addition to total viewers (568,000). Nicktoons scored its most-watched first quarter performance ever with kids 6-11 (0.4/50,000, +2%), and tweens 9-14 (0.3/37,000, 0%) and its most-watched and highest-rated first quarter ever with boys 6-11 (0.6/36,000, +9%) and boys 9-14 (0.4/27,000, +4%).

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Source: NMR, Live +7 Blended with Live +Same Day data 12/28/09-3/14/10, Live + Same Day data 3/8/10-3/28/10





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).
[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."
[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.
[02/19/26 - 11:50 AM]
ABC Wednesday Comedies Deliver Audience Milestones as Romance Blooms With Valentine's Day Episodes
"Shifting Gears" earned 6.90 million Total Viewers and 0.99 rating among Adults 18-49, after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/17/26 - 12:01 PM]
Netflix Top 10: Week of February 9 - "Tyler Perry's Joe's College Road Trip" Takes the Scenic Route to No. 1
Plus: "The Lincoln Lawyer" Season 4 took No. 1 on the English TV list with 9.6 million views.
[02/12/26 - 02:34 PM]
ABC's Thursday Night Dramas Dominate as "9-1-1," "9-1-1: Nashville" and "Grey's Anatomy" Jump to Biggest Multiplatform Audience Since Their Season Premieres
The January 29 episodes of all three series rose to their biggest Total Viewer audience since their season premieres after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/11/26 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board - in Total Viewers, Adults 25-54 and Adults 18-49
"Nightline" improved on the same week last year by double digits in Total Viewers, Adults 25-54 and Adults 18-49.
[02/11/26 - 01:46 PM]
"Puppy Bowl XXII" Reaches 15.3 Million Viewers on Sunday, February 8, Delivering Highest Audience in Eight Years
The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.
[02/11/26 - 11:15 AM]
Post-Olympics "Tonight Show" Telecast Attracts Most Viewers Since November 2024
The February 6 post-Olympics telecast of "The Tonight Show Starring Jimmy Fallon" drew 2.4 million viewers.