or


[04/06/10 - 08:46 AM]
Dwts Posts Best-Ever Results Against Ncaa Basketball Championship
ABC spins the numbers for Monday, April 5.

[via press release from ABC]

DWTS Posts Best-Ever Results Against NCAA Basketball Championship

Up against CBS' coverage of the 2010 NCAA Basketball Men's Championship Game on the night, ABC stood as Monday's most-watched network for the 3rd straight week (18.1 million) and qualified as the #1 non-sports net with Adults 18-49 (4.4/12). The Network's results jumped over the year-ago Monday by 3.1 million viewers and by 22% in Adults 18-49 (15.0 million and 3.6/9 on 4/6/09).

ABC's Dancing with the Stars finished as Monday's #1 regular program and won its time period for the 3rd consecutive week with Total Viewers (20.9 million) and Adults 18-49 (5.0/14). In fact DWTS posted its strongest-ever performance on the night of the NCAA Basketball Men's Championship, surging by 1.0 million viewers and by 9% in Adults 18-49 over the year-ago night against the game (19.9 million and 4.6/12 on 4/6/09).

For the 3rd week in a row, ABC's Castle finished #1 series in the 10 o'clock hour in both Total Viewers (12.3 million) and Adults 18-49 (3.0/8). Castle's numbers were way up over its performance on the same night last year opposite the NCAA Basketball Championship, as the ABC sophomore drama built its numbers by over 3 million viewers and by 30% in Adults 18-49 year to year (9.0 million and 2.3/6 on 4/6/09).

Quick Take for Monday, April 5, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as the Most-Watched Net on Monday for the 3rd Week in a Row

ABC's "Dancing with the Stars" Posts its Strongest-Ever Performance on the Night of the NCAA Basketball Men's Championships

"DWTS" Beats the Combined Performances of NBC and Fox from 8-10pm

"Castle" Finishes as the No. 1 Series at 10pm in Viewers and Young Adults for the 3rd Consecutive Week

Monday Night (8:00-11:00 p.m.)

Up against CBS' coverage of the 2010 NCAA Basketball Men's Championship Game on the night, ABC stood as Monday's most-watched network for the 3rd straight week (18.1 million) and qualified as the No. 1 non-sports net with Adults 18-49 (4.4/12). The Network's results jumped over the year-ago Monday by 3.1 million viewers and by 22% in Adults 18-49 (15.0 million and 3.6/9 on 4/6/09).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" finished as Monday's No. 1 regular program and won its time period for the 3rd consecutive week with Total Viewers (20.9 million) and Adults 18-49 (5.0/14). In fact "DWTS" posted its strongest-ever performance on the night of the NCAA Basketball Men's Championship, surging by 1.0 million viewers and by 9% in Adults 18-49 over the year-ago night against the game (19.9 million and 4.6/12 on 4/6/09).

� "DWTS" beat the combined performances of NBC (originals of "Chuck"/"Trauma") and Fox (2-hour original "24") from 8:00 - 10:00 p.m. by 8.2 million viewers (20.9 million vs. 12.7 million) and by 22% in Adults 18-49 (5.0/14 vs. 4.1/11).

"Castle" (10:00-11:00 p.m.)

For the 3rd week in a row, ABC's "Castle" finished No. 1 series in the 10 o'clock hour in both Total Viewers (12.3 million) and Adults 18-49 (3.0/8). "Castle" was way up over its performance on the same night last year opposite the NCAA Basketball Championship, as the ABC sophomore drama built its numbers by over 3 million viewers and by 30% in Adults 18-49 year to year (9.0 million and 2.3/6 on 4/6/09).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/05/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.