[04/07/10 - 02:25 PM]
Cartoon Network's Adventure Time Premieres #1 in Its Timeslot Among Kids and Boys on All TV
Cartoon Network spins the numbers for Monday, April 5.

[via press release from Cartoon Network]

Cartoon Network's ADVENTURE TIME Premieres #1 in its Timeslot Among Kids and Boys on All TV

New Series Propels Cartoon Network to Rank #1 in Prime Time Among All Boys Demos

Additional Episodes Ordered for New Original Animated Series

Cartoon Network's newest original animated series Adventure Time premiered Monday night as television's #1 show on either cable or broadcast at 8 p.m. among kids 6-11 and kids 2-11, as well as the #1 telecast of the entire night on all TV among boys 6-11, boys 2-11 and boys 9-14, according to preliminary data from Nielsen Media Research. Earning triple-digit gains compared to the same 2009 time period, Adventure Time also scored as Cartoon Network's #1 telecast of the year to date among kids and boys 6-11, as well as kids and boys 2-11. This outstanding premiere performance has prompted the network to order 13 additional episodes of the new series, which will continue to air premiere episodes into the fall. Adventure Time is produced at Cartoon Network Studios in Burbank, CA.

Adventure Time also served as the anchor to a new night of prime time comedy programming on Cartoon Network. Propelling additional comedy series The Marvelous Misadventures of Flapjack (8:30 p.m.), Chowder (9 p.m.) and 6Teen (9:30 p.m.) to solid ratings and delivery gains vs. the same time period last year, Adventure Time fueled Cartoon Network to rank #1 overall for the night in prime time among all television networks with boys demos. Cartoon Network also ranked #1 for total day delivery of boys 6-11 among all networks.

"We are thrilled with the television and online response to Adventure Time and our Monday night comedy animation shows," said Rob Sorcher, chief content officer of Cartoon Network. "This is a great start for our diverse array of new animated comedies coming soon from Cartoon Network Studios."

Highlights of Adventure Time's series premiere (Monday, April 5, 8 p.m.) compared to the same time period last year include the following:

� Kids 2-11 delivery (1,661,000) increased by 110%, and ratings (4.0) by 111%

� Kids 6-11 delivery (1,242,000) increased by 171%, and ratings (5.1) by 168%

� Kids 9-14 delivery (837,000) increased by 239%, and ratings (3.4) by 240%

� Boys 2-11 delivery (1,243,000) increased by 112%, and ratings (5.9) by 111%

� Boys 6-11 delivery (949,000) increased by 165%, and ratings (7.6) by 162%

� Boys 9-14 delivery (677,000) increased by 224%, and ratings (5.4) by 218%

Adventure Time introduced viewers to unlikely heroes Finn & Jake, buddies who traverse the mystical Land of Ooo and encounter its colorful inhabitants. From the mind of creator Pendleton Ward, Ooo is a land built for adventure. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the cities and towns are filled with bizarre characters in need of unique assistance. Whether it's saving Princess Bubblegum, defeating zombie candy, mocking the "oxy-moronic" Ice King or rocking out with undead music wiz Marceline the Vampire Queen, for Finn & Jake it's always Adventure Time.

Adventure Time with Finn & Jake is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer on the series. The premiere season will feature celebrity voices including Henry Rollins, Mark Hamill, George Takei, Lou Ferrigno and Erik Estrada.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [april 2010]  


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