or


[04/30/10 - 08:54 AM]
ABC Turns in Its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks
ABC spins the numbers for Thursday, April 29.

[via press release from ABC]

ABC's Thursday Night

Some early info ahead of the regular press release.

ABC took second place on the opening night of the May Sweep among Total Viewers and Adults 18-49, while dominating Thursday with Women 18-34. In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

On its first original telecast since the beginning of April, ABC's Grey's Anatomy jumped 153% over its lead-in to win the 9pm hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's Grey's defeated second-place NBC by 15% (The Office/30 Rock), third-place CBS by 27% (CSI) and fourth-place Fox by 90% (Fringe). Grey's marked its 18th time in 19 original broadcasts this season to qualify as Thursday's #1 scripted series with Adults 18-49. Grey's posted its highest Adult 18-49 rating nearly 2 months - since 3/11/10.

ABC's Private Practice ran a strong second to CBS' The Mentalist in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for #1 in audience share), beating out NBC's Marriage Ref by a best-ever 3.4 million viewers and by 50%, respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating The Mentalist by 56%. In fact it was the 19th consecutive original telecast this season for Private Practice to register as the #1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). Private Practice delivered its top Adult 18-49 rating since early February - since 2/11/10.

Quick Take for Thursday, April 29, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Turns in its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks

"Grey's Anatomy" Dominates the 9 O'clock Hour Among Adults 18-49, Posting its Highest Young Adult Rating in Nearly 2 Months

ABC's "Private Practice" Delivers its Top Adults 18-49 Rating Since Early February

Thursday Night (8:00-11:00 p.m.)

ABC took second place on the opening night of the May Sweep among Total Viewers (7.8 million) and Adults 18-49 (2.8/8), while dominating Thursday with Women 18-34 (3.6/11). In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original telecast since the beginning of April, ABC's "Grey's Anatomy" jumped 153% over its lead-in to win the 9:00 p.m. hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's "Grey's" (3.8/11) defeated second-place NBC by 15% (3.3/9 - "The Office"/"30 Rock"), third-place CBS by 27% (3.0/8 - "CSI") and fourth-place Fox by 90% (2.0/6 - "Fringe"). "Grey's" marked its 18th time in 19 original broadcasts this season to qualify as Thursday's No. 1 scripted series with Adults 18-49. "Grey's" posted its highest Adult 18-49 rating in nearly 2 months - since 3/11/10.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ran a strong second to CBS' "The Mentalist" in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for No. 1 in audience share), beating out NBC's "Marriage Ref" by a best-ever 3.4 million viewers (7.8 million vs. 4.4 million) and by 50% (3.0/9 vs. 2.0/6), respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating "The Mentalist" by 56% (2.8/8 vs. 1.8/6). In fact it was the 19th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). "Private Practice" delivered its top Adult 18-49 rating since early February - since 2/11/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/29/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MARRIAGE REF, THE (NBC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)









most recent ratings | view all posts
[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.