or


[04/30/10 - 08:54 AM]
ABC Turns in Its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks
ABC spins the numbers for Thursday, April 29.

[via press release from ABC]

ABC's Thursday Night

Some early info ahead of the regular press release.

ABC took second place on the opening night of the May Sweep among Total Viewers and Adults 18-49, while dominating Thursday with Women 18-34. In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

On its first original telecast since the beginning of April, ABC's Grey's Anatomy jumped 153% over its lead-in to win the 9pm hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's Grey's defeated second-place NBC by 15% (The Office/30 Rock), third-place CBS by 27% (CSI) and fourth-place Fox by 90% (Fringe). Grey's marked its 18th time in 19 original broadcasts this season to qualify as Thursday's #1 scripted series with Adults 18-49. Grey's posted its highest Adult 18-49 rating nearly 2 months - since 3/11/10.

ABC's Private Practice ran a strong second to CBS' The Mentalist in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for #1 in audience share), beating out NBC's Marriage Ref by a best-ever 3.4 million viewers and by 50%, respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating The Mentalist by 56%. In fact it was the 19th consecutive original telecast this season for Private Practice to register as the #1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). Private Practice delivered its top Adult 18-49 rating since early February - since 2/11/10.

Quick Take for Thursday, April 29, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Turns in its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks

"Grey's Anatomy" Dominates the 9 O'clock Hour Among Adults 18-49, Posting its Highest Young Adult Rating in Nearly 2 Months

ABC's "Private Practice" Delivers its Top Adults 18-49 Rating Since Early February

Thursday Night (8:00-11:00 p.m.)

ABC took second place on the opening night of the May Sweep among Total Viewers (7.8 million) and Adults 18-49 (2.8/8), while dominating Thursday with Women 18-34 (3.6/11). In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original telecast since the beginning of April, ABC's "Grey's Anatomy" jumped 153% over its lead-in to win the 9:00 p.m. hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's "Grey's" (3.8/11) defeated second-place NBC by 15% (3.3/9 - "The Office"/"30 Rock"), third-place CBS by 27% (3.0/8 - "CSI") and fourth-place Fox by 90% (2.0/6 - "Fringe"). "Grey's" marked its 18th time in 19 original broadcasts this season to qualify as Thursday's No. 1 scripted series with Adults 18-49. "Grey's" posted its highest Adult 18-49 rating in nearly 2 months - since 3/11/10.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ran a strong second to CBS' "The Mentalist" in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for No. 1 in audience share), beating out NBC's "Marriage Ref" by a best-ever 3.4 million viewers (7.8 million vs. 4.4 million) and by 50% (3.0/9 vs. 2.0/6), respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating "The Mentalist" by 56% (2.8/8 vs. 1.8/6). In fact it was the 19th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). "Private Practice" delivered its top Adult 18-49 rating since early February - since 2/11/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/29/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MARRIAGE REF, THE (NBC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)











most recent ratings | view all posts
[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.