or


[05/05/10 - 09:07 AM]
ABC's Lost and V Grow with Adults 18-49
ABC spins the numbers for Tuesday, May 4.

[via press release from ABC]

ABC's Lost and V Grow with Adults 18-49

Some early info on ABC's Tuesday, ahead of the regular press release.

Tuesday Night (8-11pm)

ABC's Tuesday line-up of DWTS the Results Show, Lost and V, continued to deliver impressive year-to-year returns, as the Net was up over the same night last year for the 5th time in 6 weeks. ABC's numbers surged over the same Tuesday a year ago (5/5/09), also a night of all-original programming, by 1.2 million viewers (9.0 million vs. 7.8 million) and by 40% in Adults 18-49 (2.8/8 vs. 2.0/6).

DWTS the Results Show (8-9pm)

Continuing to grow its new earlier 8 o'clock time slot against Fox's American Idol, ABC's DWTS the Results Show outdrew NBC's time-slot veteran Biggest Loser by 4.5 million viewers (11.9 million vs. 7.4 million). Model, actress, mother, entrepreneur, philanthropist and activist, Pamela Anderson was the 6th celebrity dancer eliminated from the contest this season. Among Total Viewers and Adults 18-49, DWTS the Results Show is generating ABC's highest numbers in the time period against American Idol in 7 years - since 2003.

Lost (9-10pm)

Opposite stiff original demographic competition at 9pm on Fox (Idol-fueled Glee) and NBC (second hour of a 2-hour Biggest Loser), ABC's Lost surged from its lead-in by 63% in Adults 18-49 (3.9/10), finishing #2 in the hour to Glee and beating Biggest Loser by 8% (3.6/9) and NCIS: LA by a best-ever 38% (2.8/7). Outdelivering Glee, Lost ranked #1 in the hour across all key Men demos (M18-34/M18-49/M25-54). Lost was up from its last original telecast two-weeks-ago by 5% among Adults 18-49, matching its best number in 5 weeks - since 3/30/10.

· Lost DVR Update: TV's #2 biggest gainer in Adults 18-49 DVR playback this season (behind only Grey's Anatomy), Lost pulls in an additional 2.2 million viewers and picks up 1.2 rating points among young adults from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages. That's up by 19% and 23% over its DVR lift last season, respectively (+1.8 mil/+1.0 rating).

V (10-11pm)

Jumping by 16% among Adults 18-49 week-to-week (2.2/6 vs. 1.9/5), V continued to greatly improve Tuesday's 10 o'clock hour for ABC year to year. Versus the year-ago night with original drama programming (1.6/4), V boosted the hour by 38% and once again made ABC the only net to grow in the 10:00 p.m. hour year to year. CBS (-8%) and NBC (-30%) were both down in the hour from the year-ago night. V finished #1 against its CBS and NBC drama competition in the hour with Men 18-49 (2.2/7) for the 6th straight week, topping The Good Wife by 29% (1.7/5) and NBC's Parenthood by 29% (1.7/5).

· V DVR Update: On average in its 10 o'clock time slot, V delivers big gains over its first-reported numbers through DVR playback, jumping by 1.8 million viewers and by an additional 8-tenths of an Adult 18-49 rating point (+32%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Quick Take for Tuesday, May 4, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Up on Tuesday Year to Year for the 5th Time in 6 Weeks

"DWTS the Results Show" Produces ABC's Strongest Results Against "American Idol" in the Tuesday 8 O'clock Hour in 7 Years

Up from its Last Original, "Lost" Equals its Best Adult 18-49 Number in 5 Weeks

"V" Jumps 16% Week to Week and Boosts the Hour for ABC by 38% in Adults 18-49 Over the Year-Ago Night, the Only Broadcast Show to Grow its Hour Year to Year

Tuesday Night (8:00-11:00 p.m.)

ABC's Tuesday lineup of "DWTS the Results Show," "Lost" and "V" continued to deliver impressive year-to-year returns, as the Net was up over the same night last year for the 5th time in 6 weeks. ABC's numbers surged over the same Tuesday a year ago (5/5/09), also a night of all-original programming, by 1.2 million viewers (9.0 million vs. 7.8 million) and by 40% in Adults 18-49 (2.8/8 vs. 2.0/6).

"DWTS the Results Show" (8:00-9:00 p.m.)

Continuing to grow its new earlier 8 o'clock time slot for ABC against Fox's "American Idol," "DWTS the Results Show" outdrew NBC's time-slot veteran, "The Biggest Loser," by 4.5 million viewers (11.9 million vs. 7.4 million). Model, actress, mother, entrepreneur, philanthropist and activist Pamela Anderson was the 6th celebrity dancer eliminated from the contest this season.

· Among Total Viewers and Adults 18-49, "DWTS the Results Show" is generating ABC's highest numbers in the time period against "American Idol" in 7 years - since 2003.

"Lost" (9:00-10:00 p.m.)

Opposite stiff original demographic competition at 9pm on Fox ("Idol"-fueled "Glee") and NBC (second hour of a 2-hour "The Biggest Loser"), ABC's "Lost" surged from its lead-in by 63% in Adults 18-49 (3.9/10). Taking second place in Adults 18-49, "Lost" outperformed "The Biggest Loser" by 8% (3.6/9) and "NCIS: LA" by a best-ever 38% (2.8/7) in the hour. Topping "Glee," Lost ranked No. 1 in the hour across all key Men demos (M18-34/M18-49/M25-54).

· "Lost" was up from its last original telecast two-weeks-ago by 5% among Adults 18-49 (3.9/10 vs. 3.7/10), matching its best number in 5 weeks - since 3/30/10.

· "Lost" DVR Update: TV's No. 2 biggest gainer in Adults 18-49 DVR playback this season (behind only Grey's Anatomy), "Lost" pulls in an additional 2.2 million viewers and picks up 1.2 rating points among young adults from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages. That's up by 19% and 23%, respectively, over its DVR lift last season.

"V-TUE" (10:00-11:00 p.m.)

Jumping by 16% among Adults 18-49 week to week (2.2/6 vs. 1.9/5), "V" continued to greatly improve Tuesday's 10 o'clock hour for ABC year to year. Versus the year-ago night with original drama programming (1.6/4 - "Cupid"), "V" boosted the hour by 38% and once again made ABC the only net to grow in the 10:00 p.m. hour year to year. CBS (-8%) and NBC (-30%) were both down in the hour from the year-ago night.

· "V" finished No. 1 against its CBS and NBC drama competition in the hour with Men 18-49 (2.2/7) for the 6th straight week, topping "The Good Wife" by 29% (1.7/5) and NBC's "Parenthood" by 29% (1.7/5).

· "V" DVR Update: On average in its 10 o'clock time slot, "V" delivers big gains over its first-reported numbers through DVR playback, jumping by 1.8 million viewers and by an additional 8-tenths of an Adult 18-49 rating point (+32%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 5/4/10.





  [may 2010]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· BIGGEST LOSER, THE (NBC)
· CUPID (ABC)
· DANCING WITH THE STARS (ABC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· LOST (ABC)
· NCIS: LOS ANGELES (CBS)
· PARENTHOOD (NBC)
· V (ABC)





most recent ratings | view all posts
[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.

[05/15/17 - 06:34 AM]
"Brockmire" Is a Grand Slam for IFC
IFC further spins the numbers for the series to date.