OXYGEN'S "DANCE YOUR ASS OFF" KICKS - OFF SEASON TWO WITH DOUBLE DIGIT GROWTH AMONG ALL DEMOS
www.Oxygen.com Experiences Double and Triple Digit Increases for Premiere
New York, NY - June 8, 2010 -- Last night's "Dance Your Ass Off" season two premiere, hosted by Mel B (Spice Girls), kicked-off to a sensational start as the casting episode generated double digit increases vs. last year's casting episode across all key demographics, according to Nielsen Media Research. Additionally the show site on www.Oxygen.com was up triple digits in unique visitors and double digits in page views compared with last year's record setting launch.
Compared to the first season casting episode, "Dance Your Ass Off" season two casting episode, which unveiled the new contestants, was up double digits among A18-49 (up +59%), W18-49 (up +57%), W18-34 (up +15%), A18-34 (up +12%), and total viewers (up +35%). On the digital front, the "Dance Your Ass Off" show site on Oxygen.com was up +149% in unique visitors, a triple digit increase compared with last year's casting episode, and up +71% in page views.
Last night's premiere casting episode gave viewers a glimpse into the emotional and fun-filled casting process. Judge Lisa Lisa Ann Walter made stops across the country in Los Angeles, Dallas, Chicago and New York searching for 25 hopefuls that were ready to dance their asses off at a final audition in Los Angeles. "Dance Your Ass Off" will settle into its regular timeslot with the second episode premiere on Monday, June 14 at 10pm ET/PT.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.