or


[06/29/10 - 10:34 AM]
ABC's the Bachelorette Hits Season-Highs
ABC spins the numbers for Monday, June 28.

[via press release from ABC]

ABC's The Bachelorette Hits Season-Highs

Some early points for ABC's Monday, ahead of the regular press release.

Driven by continued strong returns from both The Bachelorette and True Beauty, ABC once again earned first place on Monday in both Total Viewers (8.1 million) and Adults 18-49 (2.7/8), hitting summer-highs on the night with its top summer performance since 7/27/09. In fact the Network ranked #1 in Adults 18-49 for its 4th straight Monday, beating second-place CBS by 50% (1.8/5), third-place Fox by 69% (1.6/5) and fourth-place NBC by 93% (1.4/4).

· Gaining overall audience year to year for the 5th week in a row, ABC built its Monday numbers over the same night last year (6/29/09) by 1.2 million viewers and 13% in Adults 18-49 (6.9 million and 2.4/7).

The time-period leader, ABC's The Bachelorette finished #1 for the 5th week in a row, overpowering its nearest 8-10pm competition (CBS) by 3.0 million viewers (9.7 million vs. 6.7 million) and by 60% (3.2/10 vs. 2.0/6). The veteran unscripted series gained overall audience during each half-hour of its 2-hour broadcast.

· The Bachelorette finished as Monday's #1 television program in Adults 18-49 for the 3rd week in a row, and for the 5th week running was the night's dominant #1 TV show across all key Women demographics (W18-34/W18-49/W25-54).

· The Bachelorette achieved season-highs in Total Viewers and Adults 18-49. In fact excluding season finales, the series drew its biggest audience since February 2004 (since 2/18/04 during Season 2) and its highest Adult 18-49 rating since February 2005 (since 2/21/05 during Season 3).

· On average, The Bachelorette is up over its performance at the same point last year by 1.2 million viewers and by 7% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· On average, True Beauty is improving its time period year to year for ABC by 8% in Total Viewers.

Quick Take for Monday, June 28, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 for the 4th Monday in a Row in Adults 18-49, Hitting Summer Highs on the Night in Viewers and Young Adults Since July 2009

ABC's "The Bachelorette" Leads its Slot for the 4th Week in a Row in Viewers And Young Adults, Hitting a Summer High in Adults 18-49

Excluding Season Finales, "The Bachelorette" Draws its Most-Watched Telecast Since February 2004 and Top Adults 18-49 Performance Since February 2005

On Average Year to Year, "The Bachelorette" is Up By 1.2 Million Viewers and by 13% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Across All Key Women Demos

Monday Night (8:00-11:00 p.m.)

Driven by continued strong returns from both "The Bachelorette" and "True Beauty," ABC once again earned first place on Monday in both Total Viewers (8.1 million) and Adults 18-49 (2.7/8), hitting summer highs on the night with its top summer performance since 7/27/09. In fact the Network ranked No. 1 in Adults 18-49 for its 4th straight Monday, beating second-place CBS by 50% (1.8/5), third-place Fox by 69% (1.6/5) and fourth-place NBC by 93% (1.4/4).

· Gaining overall audience year to year for the 5th week in a row, ABC built its Monday numbers over the same night last year (6/29/09) by 1.2 million viewers and 13% in Adults 18-49 (6.9 million and 2.4/7).

"The Bachelorette" (8:00-10:00 p.m.)

The time-period leader, ABC's "The Bachelorette" finished No. 1 for the 5th week in a row, overpowering its nearest 8:00 - 10:00 p.m. competition (CBS) by 3.0 million viewers (9.7 million vs. 6.7 million) and by 60% (3.2/10 vs. 2.0/6). The veteran unscripted series gained overall audience during each half-hour of its 2-hour broadcast.

· "The Bachelorette" finished as Monday's No. 1 television program in Adults 18-49 for the 3rd week in a row, and for the 5th week running was the night's dominant No. 1 TV show across all key Women demographics (W18-34/W18-49/W25-54).

· "The Bachelorette" achieved season-highs in Total Viewers and Adults 18-49. In fact excluding season finales, the series drew its biggest audience since February 2004 (since 2/18/04 during Season 2) and its highest Adult 18-49 rating since February 2005 (since 2/21/05 during Season 3).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.2 million viewers (9.0 million vs. 7.8 million) and by 7% in Adults 18-49 (3.0/8 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" ranked No. 1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· On average, "True Beauty" is improving its time period year to year for ABC by 8% in Total Viewers (5.2 million vs. 4.8 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/28/10.





  [june 2010]  
S
M
T
W
T
F
S
  


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.