Quick Take for Tuesday, July 06, 2010
(Fast Affiliate Live + Same Day Ratings)
ABC's Tuesday Line-up is Up Week-to-Week in Viewers and in Adults 18-49
ABC's "Wipeout" Posts Increases of 7% in Viewers and 12% in Adults 18-49,
While Winning its Hour Among Adults 25-54 and Key Men for the 3rd Straight Week
"Wipeout" Hits Season Highs Across All Key Men Demographics
"Primetime: Family Secrets" Season Opener Posts Increases
Over its Year-Ago Premiere in Both Total Viewers and Adults 18-49
Tuesday Night (8:00-11:00 p.m.)
ABC's Tuesday line-up saw week-to-week increases of 4% in Total Viewers (5.4 million vs. 5.2 million) and 6% among Adults 18-49 (1.8/5 vs. 1.7/5).
"Wipeout-TUES" (8:00-9:00 p.m.)
ABC's "Wipeout," featuring a "Couples" edition, improved over the prior week by 7% in Total Viewers (8.8 million vs. 8.2 million) and by 12% in Adults 18-49 (2.9/10 vs. 2.6/9). The broad-appealing unscripted series won its hour for the 3rd week in a row among Adults 25-54 and key Men (M18-49/M25-54). "Wipeout" finished in a virtual-tie for No. 1 among Adults 18-49 with Fox's "Hell's Kitchen" (2.9/10 vs. 3.0/10).
· "Wipeout" hit season-highs across all key Men demographics: (M18-34/M18-49/M25-54).
"Primetime: Family Secrets" (10:00-11:00 p.m.)
In the 10 o'clock hour, the season premiere of ABC News' "Primetime: Family Secrets" was up over its year-ago premiere (6/23/09) in both Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+9% - 1.2/3 vs. 1.1/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight
next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 7/06/10.