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[07/07/10 - 11:21 AM]
CBS Places First in Viewers for Second Consecutive Week
CBS spins the numbers for the week of June 28-July 4.

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS FOR SECOND CONSECUTIVE WEEK

Led by "NCIS," CBS Has Eight of the Top Scripted Programs

"Flashpoint" Wins Time Period in Viewers for Fifth Consecutive Week

"Boston Pops Fireworks Spectacular" Places First in Viewers, Adults 25-54 and Adults 18-49

In a week that included the Fourth of July holiday weekend, CBS placed first in viewers for the second consecutive week with eight of the top 10 scripted programs, according to Nielsen live plus same day ratings for the week ending July 4, week 41 of the 2009-2010 television year.

CBS had eight of the top 10 scripted series: NCIS; TWO AND A HALF MEN; NCIS: LOS ANGELES; THE MENTALIST; THE BIG BANG THEORY; CSI: MIAMI; CSI: CRIME SCENE INVESTIGATION and THE MENTALIST 8:00 PM SPECIAL.

TWO AND A HALF MEN was the week's top scripted program in adults 25-54 and adults 18-49. THE BIG BANG THEORY was the week's #2 scripted program in adults 25-54 and adults 18-49.

FLASHPOINT won its Friday time period in viewers for the fifth consecutive week while CBS's annual BOSTON POPS FIREWORKS SPECTACULAR finished first in its Sunday time slot in viewers and adults 18-49.

For the week in viewers: CBS (5.61m), NBC (4.71m), ABC (4.54m) and FOX (4.06m). Summer-to-date among viewers: CBS (6.51m), ABC (6.59m), NBC (5.46m) and FOX (5.07m).

For the week in key demographics, CBS averaged 1.6/05 in adults 25-54 and 1.1/04 in adults 18-49.

For the week in households: CBS (3.7/07), NBC (3.0/06), ABC (2.9/06) and FOX (2.5/05). Summer-to-date among households: CBS (4.3/08), ABC (4.1/07), NBC (3.4/06) and FOX (3.1/06).

CBS's Weekly Highlights:

? FLASHPOINT was first in households (3.6/07) and viewers (5.57m); it was second in adults 25-54 (1.5/05, -0.1 behind NBC) and adults 18-49 (1.0/04, -0.2 behind NBC). FLASHPOINT won its time slot in viewers for the fifth consecutive week.

? MIAMI MEDICAL was first in households (3.8/08) and viewers (5.84m) and second in adults 25-54 (1.5/05).

? BOSTON POPS FIREWORKS SPECTULAR (S) finished first in households (4.2/10), viewers (6.73m) and adults 25-54 (1.5/06), tying for first in adults 18-49 (0.9/04, with NBC). Compared to last year's special, BOSTON POPS FIREWORKS SPECTULAR was up +7% in adults 25-54 (from 1.4/06) and even in adults 18-49.

Top CBS programs of the week: #4 NCIS (R) (an average of 9.75m viewers), #5 TWO AND A HALF MEN (R) (8.84m), #7 NCIS: LOS ANGELES (R) (8.28m), #9 THE MENTALIST (R) (8.18m), #10 THE BIG BANG THEORY (R) (8.07m), #12 CSI: MIAMI (R) (7.02m), #14 CSI: CRIME SCENE INVESTIGATION (R) (6.84m), #16 BOSTON POPS FIREWORKS SPECTULAR (S) (6.73m), #18 THE MENTALIST 8PM SPECIAL (R) (S) (6.35m), #20 CRIMINAL MINDS (R) (6.18m), #22 60 MINUTES PRESENTS (5.90m), #25 MIAMI MEDICAL (5.84m), #26 CSI: NY (R) (5.83m), #28 THE GOOD WIFE (R) (5.78m) and #29 FLASHPOINT (5.57m).

Prime averages are based on the following hours of rated broadcasts in Week #41:

CBS � 22 hours

NBC � 22 hours

ABC � 22 hours

FOX � 15 hours





  [july 2010]  
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T
W
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FLASHPOINT (ION)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· MIAMI MEDICAL (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· TWO AND A HALF MEN (CBS)





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