[07/08/10 - 09:23 AM]
Ion Television Continues Ratings Growth Trend in 2nd Quarter 2010
ION spins the numbers for the second quarter of 2010.

[via press release from ION Media Networks]



Second Quarter 2010 Ratings Success Driven by Primetime Off-Network Hits Criminal Minds, NCIS and Ghost Whisperer

West Palm Beach, FL - July 8, 2010 - ION Television achieved continued ratings growth in second quarter 2010, up every single night of the week in primetime (Monday through Sunday, 8:00-11:00 PM), versus last year this time. Year over year, ION Television's primetime household ratings were up 56%; up 58% among Household Impressions (809,000 vs. 512,000); and up 60% in total viewership, bringing in an average of 1,050,000 total viewers (vs. 657,000 in 2009). Second quarter 2010 also marked ION Television's most watched primetime night ever (Monday through Sunday, 8:00-11:00 PM) among households, delivering 1,520,000.

In addition, ION Television's ratings for key demos were up 57% among Adults 25-54 and up 76% among Adults 18-49. Household impressions were up 56% among Adults 25-54 (448,000 vs. 287,000); and up 76% among Adults 18-49 (391,000 vs. 222,000).

The primetime rating surge was driven by the continued success of ION Television's hit off-network series.

· Criminal Minds' household rating doubled the time period year over year, and more than doubled the time period in key demos for Adults 25-54 and Adults 18-49. Total viewers household impressions doubled year over year, jumping from 522,000 to 1,062,000.

· The year over year household rating time period increase for NCIS was an impressive 150%. Ratings for Adults 25-54 were up 119%, while the rating for Adults 18-49 more than doubled; and total viewers were up 140%. The year over year household impressions for NCIS increased an impressive 151% year over year (1,096,000 vs. 437,000).

· Ghost Whisperer also grew its time period year over year. The series was up 33% in ratings among households; up 29% for Adults 25-54; and up 53% for Adults 18-49; plus total viewers were up by 35%. The series showed 34% growth among household impressions (598,000 vs. 447,000).

Source: NMR Galaxy Explorer, Live+SD, Strict Daypart Q2 2010 (03/29/2010-06/27/2010), Q2 2009 (03/30/2009-06/28/2009). Primetime based on Mon-Sun 8-11P.

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 98 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of CBS Television, NBC Universal, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.

  [july 2010]  


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