SPONGEBOB "THE CLASH OF TRITON" LANDS 5.2 MILLION TOTAL VIEWERS, TOPS ALL TV WITH KIDS AND TWEENS

Guest-Star Victoria Beckham Helps Lead Special to Triple-Digit Gains Across All Demos

NEW YORK-July 8, 2010-Nickelodeon's SpongeBob SquarePants special, "The Clash of Triton" (Monday, July 5, 8 p.m., ET/PT), raked in 5.2 million total viewers and ranked as the night's top show on broadcast and basic cable TV with kids 2-11, kids 6-11 and tweens 9-14. With total viewers, the special's 5.2 million tally (+140% over last year) placed number two in its time period against broadcast TV (only behind ABC's The Bachelorette) and for the night on basic cable (only behind History Channel's Pawn Stars). Guest-starring Victoria Beckham, John O'Hurley and Sebastian Bach, the special posted triple-digit gains over last year across all demos, averaging a 7.7/2.8 million K2-11 (+148%); 9.2/2.0 million K6-11 (+179%); and 7.2/1.5 million T9-14 (+188%).

Spongebob.com had its most trafficked week this year (12/28/09-7/4/10) with 1.4 million unique visitors (+29% over the previous week); 15.1 million page views (+37%); and 5.7 million total game sessions (+24%). Additionally, Nickelodeon launched a "SpongeBob SquarePants: The Clash of Triton" Game of the Week that generated 1.2 million game sessions, (6/28/10 - 7/5/10).

In "The Clash of Triton" special, King Neptune wants to celebrate his 5,000th birthday at the hottest spot in town-the Krusty Krab. SpongeBob and crew spare no expense for the gala, rolling out the red carpet to welcome the royal family. However, to make this the king's happiest birthday ever SpongeBob sets out to find Triton (Neptune's banished son) and bring him to the party.

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