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[07/14/10 - 10:08 AM]
Wipeout Hits Best-Ever Repeat Performance
ABC spins the numbers for Tuesday, July 13.

[via press release from ABC]

Wipeout Hits Best-Ever Repeat Performance

Some early points on ABC's Tuesday, ahead of the regular press release.

Despite airing opposite Fox's coverage of the "2010 MLB All-Star Game," ABC's Tuesday line-up held 100% retention week-to-week among Adults 18-49 (1.8/5), while building on its week-ago performance across all key Women demographics (W18-34/W18-49/W25-54).

ABC was up over the same night last year (7/14/09) by 1.3 million viewers (5.3 million vs. 4.0 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4).

"Wipeout-TUES" (8:00-9:00 p.m.)

Opposite the All-Star Game, ABC's "Wipeout" scored the series' best-ever repeat numbers in both Total Viewers (7.8 million) and Adults 18-49 (2.7/9). "Wipeout" finished second to Fox in the hour in the key young adult demo, while ranking No. 1 across all key Women demographics (W18-34/W18-49/W25-54 - based on early fast affiliate ratings).

"Downfall" (9:00-10:00 p.m.)

Against well-established competition in the hour on NBC ("America's Got Talent") and CBS ("NCIS: Los Angeles"), as well as Fox's coverage of the All-Star Game, "Downfall" was up over the previous week in both Total Viewers (3.8 million vs. 3.6 million) and Adults 18-49 (1.3/4 vs. 1.2/3).

"Downfall" improved ABC's performance in the hour on the same night last year by 1.5 million viewers and by 44% in Adults 18-49 (2.3 million & 0.9/3).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC News' "Primetime: Family Secrets" improved on its week-ago season premiere by 13% in Total Viewers (4.3 million vs. 3.8 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).

Quick Take for Tuesday, July 13, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "2010 MLB All-Star Game" Telecast, ABC's Tuesday Holds 100% Retention Week to Week in Adults 18-49, While Growing Across All Key Women

ABC's "Wipeout" Hits its Best-Ever Repeat Numbers in Viewers and Young Adults

"Downfall" is Up Over the Prior Week and on the Net's Performance on the Year-Ago Night in Both Total Viewers and Adults 18-49

"Primetime: Family Secrets" is Up Over its Week-Ago Season Opener in Total Viewers and Adults 18-49

Tuesday Night (8:00-11:00 p.m.)

Despite airing opposite Fox's coverage of the "2010 MLB All-Star Game," ABC's Tuesday lineup held 100% retention week to week among Adults 18-49 (1.8/5), while building on its week-ago performance across all key Women demographics (W18-34/W18-49/W25-54).

· ABC was up over the same night last year (7/14/09) by 1.3 million viewers (5.3 million vs. 4.0 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4).

"Wipeout-TUES" (8:00-9:00 p.m.)

Opposite the All-Star Game, ABC's "Wipeout" scored the series' best-ever repeat numbers in both Total Viewers (7.8 million) and Adults 18-49 (2.7/9). "Wipeout" finished second to Fox in the hour in the key young adult demo, while ranking No. 1 across all key Women demographics (W18-34/W18-49/W25-54 - based on early fast affiliate ratings).

"Downfall" (9:00-10:00 p.m.)

Against well-established competition in the hour on NBC ("America's Got Talent") and CBS ("NCIS: Los Angeles"), as well as Fox's coverage of the All-Star Game, "Downfall" was up over the previous week in both Total Viewers (3.8 million vs. 3.6 million) and Adults 18-49 (1.3/4 vs. 1.2/3).

· "Downfall" improved ABC's deliveries on the same night last year by 1.5 million viewers and by 44% in Adults 18-49 (2.3 million and 0.9/3).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC News' "Primetime: Family Secrets" improved on its week-ago season premiere by 13% in Total Viewers (4.3 million vs. 3.8 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 7/13/10.





  [july 2010]  
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M
T
W
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· AMERICA'S GOT TALENT (NBC)
· DOWNFALL (ABC)
· NCIS: LOS ANGELES (CBS)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· WIPEOUT (ABC)





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