[08/11/10 - 04:33 PM]
Summer Finale of ABC Family Smash Hit "Pretty Little Liars" Ranks as the Series' Most-Watched Ever in Total Viewers
ABC Family spins the numbers for Tuesday, August 10.

[via press release from ABC Family]

Ratings Highlights for Tuesday, August 10, 2010 Final National Ratings

Summer Finale of ABC Family Smash Hit "Pretty Little Liars" Ranks as the Series' Most-Watched Ever in Total Viewers

"Pretty Little Liars" Wraps its Summer Season as TV's No. 1 Series During its 10-Week Run in Female Teens and No. 1 Scripted Series in Females 12-34 and Teens

"Pretty Little Liars" Closes Out its Summer Season with Series Highs, Delivering Impressive Gains Week to Week in Key Demos

Summer Finale of "Pretty Little Liars" is Tuesday's No. 1 TV Telecast in Teens and Females Teens, No. 1 Scripted TV Telecast in Key 12-34 Demos and No. 1 Scripted Cable Telecast in Key Women Demos

This Week Marks the 9th Time in Ten Straight Weeks "Pretty Little Liars" is Tuesday's No. 1 Cable Program at 8 O'clock in Women 18-49 and Key 18-34 demos, with All 10 Episodes Scoring the No. 1 Rank in Key 12-34 Demos, Teens and Female Teens

"Pretty Little Liars" Summer Finale Posts ABC Family's Best Tuesday Numbers at 8 O'Clock in Nearly 2 Years in Almost All Key Demos

"Pretty Little Liars" (8:00-9:00 p.m.)

ABC Family's breakout hit of the summer, "Pretty Little Liars," wraps its summer season as TV's No. 1 series over its 10-week run in Female Teens (895,000/7.4 rating) and the top-rated scripted series in Females 12-34 (1.79 million/3.9 rating) and Teens (979,000/4.0 rating).

Tuesday's summer finale of "Pretty Little Liars" ranked as the series' No. 1 telecast of all time in Total Viewers (3.07 million), Adults 18-34 (996,000/1.5 rating), Adults 18-49 (1.40 million/1.1 rating), Women 18-49 (1.15 million/1.7 rating), Teens (1.02 million/4.2 rating), Female Teens (936,000/7.8 rating), Viewers 12-34 (2.02 million/2.2 rating) and Females 12-34 (1.76 million/3.8 rating), and performed at near record-setting levels in Women 18-34 (821,000/2.4 rating - No. 2 telecast ever).

· "Pretty Little Liars" delivered week-to-week gains across the board, including by a solid 20% in Total Viewers (3.07 million vs. 2.55 million), by 7% in Adults 18-34 (996,000 vs. 932,000), by 12% in Adults 18-49 (1.40 million vs. 1.25 million) and by 12% in Viewers 12-34 (2.02 vs. 1.80 million).

· On Tuesday, "Pretty Little Liars" stood as the No. 1 TV telecast in Teens and Female Teens, the No. 1 scripted TV telecast in key 12-34 demos and the No. 1 scripted cable telecast in Women 18-34 and Women 18-49.

· In fact, during its 10-week run (June 8 - August 10), "Pretty Little Liars" has ranked as Tuesday's No. 1 TV program each week in Female Teens.

· For the 10th consecutive week, "Pretty Little Liars" qualified as Tuesday's No. 1 cable program at 8 o'clock in key 12-34 demos, Teens and Female Teens, and for the 9th time in ten straight weeks in key 18-34 demos and Women 18-49.

· As its summer finale clinched another dominant victory versus all cable at 8 o'clock, "Pretty Little Liars" dominated its time period competition over its 10-week run, surpassing runners-up TBS by 106% in Adults 18-34 (879,000 vs. 426,000), Discovery Channel by 39% in Adults 18-49 (1.21 million vs. 867,000) and Disney Channel by 142% in Viewers 12-34 (1.75 million vs. 723,000).

· The "Pretty Little Liars" finale garnered ABC Family's best Tuesday delivery at 8 o'clock in nearly 2 years in Adults 18-34, Women 18-49, key 12-34 demos, Teens and Female Teens - since the "Secret Life of the American Teenager" 1A finale on 9/9/08 - and in just over 8 months in Total Viewers and Adults 18-49 - since 12/1/09.

ABC Family's "Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research, National Ratings (Live + SD, 8/10/10; Most Current, "Pretty Little Liars" 10-week run = 6/08/10-8/10/10. Program ranks based on 000s, then rating with minimum 2 telecasts).

  [august 2010]  


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