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[08/23/10 - 10:08 AM]
Big Brother Posts Best Viewer Delivery on Any Night Since September 2009 and Highest Adult 25-54 Rating of the Summer
CBS spins the numbers for Sunday, August 22.

[via press release from CBS]

"BIG BROTHER" POSTS BEST VIEWER DELIVERY ON ANY NIGHT SINCE SEPTEMBER 2009 AND HIGHEST ADULT 25-54 RATING OF THE SUMMER

"Big Brother Sunday" Up Across-the-Board from Last Week

The Sunday edition of BIG BROTHER attracted its largest audience on any night since September 2009 and delivered its highest adult 25-54 rating of the summer, according to Nielsen preliminary live plus same day ratings for Aug. 22.

From 8:00-9:00 PM, opposite NFL pre-season football on NBC, BIG BROTHER SUNDAY was second in households (4.5/08), viewers (7.81m), adults 25-54 (3.3/09), adults 18-49 (2.6/08) and adults 18-34 (2.2/07). The viewer delivery was the show's highest on any night since Sept. 8, 2009, while the adult 25-54 rating marked a summer high.

Week to week, BIG BROTHER SUNDAY was up +2% in households (from 4.4/07), +10% in adults 25-54 (from 3.0/07), +8% in adults 18-49 (from 2.4/06), +16% in adults 18-34 (from 1.9/06) and added +350,000 viewers (from 7.46m, +5%). BIG BROTHER SUNDAY was up +5% in both households (from 4.3/08) and adults 18-34 (from 2.1/07), even in both adults 25-54 and adults 18-49, and added +330,000 viewers (from 7.48m, +4%) compared to the same night last year.

Updated Sunday ratings will be available tomorrow.





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