or


[08/31/10 - 01:24 PM]
Discovery Channel Takes a Bite Out of August Ratings
Discovery spins the numbers for the month of August.

[via press release from Discovery]

Discovery Channel Takes a Bite Out of August Ratings

-- New and Returning Series and Specials Averaging 1.2M Total Viewers or More --

August 31, 2010

(Silver Spring, Md.) Fueled by new and returning series and specials averaging 1.2M P2+ or more, including The Colony (1.6M), Surviving the Cut (1.5M), Man vs. Wild(1.7M), Man, Woman, Wild (1.3M), Dual Survival (1.7M), Deadliest Catch (4.9M), Beyond Survival with Les Stroud (1.2M) and Shark Week (3.3M), Discovery Channel experienced its best August ever in P/M/W 18-34 and M18-49, posting gains in key demos vs. August 09:

P2+ +6% (1287 v.1217)

P25-54 +4% (678 v.650)

P18-49 +7% (701 v.656)

M18-49 +6% (438 v.415)

P18-34 +18% (354 v.299)

M18-34 +15% (212 v.184)

In addition, new and returning series and specials posted double and triple-digit gains in all key demos vs. their respective time periods in August, many taking the top spot for the month, including, Deadliest Catch, #1 non-sports prime program in August among ad-supported cable in P/M 25-54/18-49 and Dual Survival,#1 ad-supported cable program in Friday prime among M 25-54/18-49.

In August, Discovery is the #4 ad-supported cable network among M18-49, and top 5 in Persons 18-49, M25-54, P/M 18-34.





  [august 2010]  
S
M
T
W
T
F
S


· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· COLONY, THE (DISCOVERY)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· MAN VS. WILD (DISCOVERY)
· MAN, WOMAN, WILD (DISCOVERY)
· SURVIVING THE CUT (DISCOVERY)





most recent ratings | view all posts
[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.

[07/12/17 - 08:01 AM]
FOX's MLB All-Star Game Scores Growth, Delivers 6.5 Overnight Rating
FOX Sports spins the numbers for Tuesday, July 11.