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[09/08/10 - 10:26 AM]
Disney Channel Grooves to the Top of the TV/Cable Charts with "Camp Rock 2: The Final Jam"
Disney Channel spins the numbers for the week of August 30-September 5.
[via press release from Disney Channel]

Weekly Ratings Highlights for Aug. 30 - Sept. 5, 2010 -- Final National Ratings

Disney Channel Grooves to the Top of the TV/Cable Charts With "Camp Rock 2: The Final Jam"

TV's No. 1 Network in Total Day for the 12th Consecutive Week Among Tweens 9-14 and for the 4th Straight Week Among Kids 6-11, Surpassing Nickelodeon by 48% and 22%, Respectively

Cable's No. 1 Network in Prime in Viewers, a Solid 11% Higher Than USA

"Camp Rock 2: The Final Jam" is Cable's No. 1 Telecast Among Total Viewers and TV's No. 1 Telecast Among Kids 6-11 and Tweens 9-14; Reaches an Impressive 20 Million Unique Total Viewers

Sneak-Peek of Upcoming Original Series "Fish Hooks" is TV's No. 1 Animated Telecast Among Viewers and Target Kid Demographics

Disney Channel: Weekly Highlights

Boasting the week's Top 11 TV telecasts, led by the premieres of "Camp Rock 2: The Final Jam" and a special preview of the upcoming original animated series, "Fish Hooks," Disney Channel was the week's No. 1 TV network in Total Day for the 12th consecutive week among Tweens 9-14 (573,000/2.4 rating), holding a wide 48% advantage over Nickelodeon (388,000/1.6 rating) and increasing by a considerable 18% year to year (487,000 - week of 8/31/09).

Among Kids 6-11 (659,000/2.7 rating), Disney Channel delivered TV's Top 4 telecasts, also led by "Camp Rock 2: The Final Jam" and "Fish Hooks," ranking No. 1 in Total Day for the 4th straight week, besting No. 2 Nickelodeon by 22% (541,000/2.2) and out-performing the year-ago week by 14% (576,000 - week of 8/31/09).

In Prime Disney Channel ranks as cable's No. 1 network among Total Viewers (3.1 million), topping USA by a solid 11% (2.8 million). Among target kids, the channel ranked as cable's No. 1 network for the 279th consecutive weekly among Kids 6-11 (1.3 million/5.3 rating), and for the 276th time in 279 weeks among Tweens 9-14 (1.1 million/4.7 rating).

Impressively, "Camp Rock 2: The Final Jam" reached 20 million unique Total Viewers over its premiere weekend, including nearly 7 million Kids 6-11 and more than 6 million Tweens 9-14.

· "Camp Rock 2: The Final Jam" ranked as the week's No. 1 cable telecast among Total Viewers (8.0 million) and TV's No. 1 telecast among Kids 6-11 (3.1 million/12.7 rating) and Tweens 9-14 (3.2 million/13.0 rating).

· Preview of ""Fish Hooks" was TV's No. 1 animated telecast of the week among Total Viewers (4.8 million), Kids 6-11 (2.1 million/8.4 rating) and Tweens 9-14 (1.9 million/7.9 rating). Among key kids, it ranked No. 2 overall.

· This week was Disney Channel's most-watched week in Prime in one year in Total Viewers, Kids 6-11 and Tweens 9-14 -- since week of 8/24/09.

Friday: "Camp Rock 2: The Final Jam" Premiere (Sept. 3, 2010, 8:00-10:00 p.m.)

· Friday's No. 1 TV telecast, the premiere of "Camp Rock 2: The Final Jam" debuted as the year's No. 1 cable movie among Total Viewers (8.0 million), and TV's No. 1 movie among Kids 6-11 (3.1 million/12.7 rating) and Tweens 9-14 (3.2 million/13.0 rating).

· Led by "Camp Rock 2: The Final Jam" and "Fish Hooks," Disney Channel delivered cable's Top 6 telecasts in Total Viewers, TV's Top 9 telecasts among Kids 6-11 and the Top 12 among Tweens 9-14.

· "Camp Rock 2: The Final Jam" ranked as TV's most-watched Labor Day telecast on record among Kids 6-11 and Tweens 9-14, and TV's No. 1 entertainment telecast among Total Viewers in nearly 6 months - since 3/12/10.

· "Camp Rock 2: The Final Jam" drove Disney Channel to No. 1 finish among all TV from 8:00 - 10:00 p.m. in Total Viewers, Kids 6-11 and Tweens 9-14.

· Debut nets box office equivalent of $63 million.

Source: Nielsen Media Research (Live + Same Day, 8/30/10-9/5/10). Ratings based on national rating unless otherwise noted. Rankings based on 000s, then US rating. Reach based on 6 minutes viewed, 9/3-9/6/10.





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· FISH HOOKS (DISNEY)




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