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[09/16/10 - 02:08 PM]
Jay Leno and Jimmy Fallon Rule the Late-Night Ratings Week of SepT. 6-10
NBC spins the late-night numbers for the week of September 6-10.

[via press release from NBC]

JAY LENO AND JIMMY FALLON RULE THE LATE-NIGHT RATINGS WEEK OF SEPT. 6-10 WITH JAY'S BIGGEST 18-49 AUDIENCE SINCE MARCH AND JIMMY'S BIGGEST SINCE JANUARY

JAY AND JIMMY TOP ALL CABLE AND BROADCAST COMPETITION IN 18-49 AND TOTAL VIEWERS; BEAT ABC AND CBS IN EVERY KEY CATEGORY

THURSDAY'S 'TONIGHT,' DELAYED BY AN NFL OVERRUN, IS THE SHOW'S TOP SINGLE TELECAST IN TOTAL VIEWERS SINCE MARCH

'LAST CALL WITH CARSON DALY' ENCORES DELIVER THE SHOW'S BIGGEST WEEK IN TOTAL VIEWERS IN 15 MONTHS; OUT-RATE 'KIMMEL' AND 'LATE LATE SHOW' ORIGINALS IN 18-49 AND 18-34

UNIVERSAL CITY, Calif. - September 16, 2010 - NBC's late-night lineup has delivered decisive ratings wins for the late-night week of September 6-10, with "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" winning over all cable and broadcast competition in adults 18-49 and total viewers.

Jay and Jimmy also delivered bigger audiences than the ABC and CBS competition in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that Thursday's NBC telecasts were delayed by a high-rated primetime NFL overrun. All Monday telecasts are excluded from these averages due to the Labor Day holiday. And Friday's "Late Show with David Letterman" on CBS was a rebroadcast.

Jay generated his biggest adult 18-49 audience (1.586 million) in 27 weeks, since the week of his return to "Tonight," March 1-5. In total viewers, it was Jay's biggest audience (4.158 million) in 22 weeks, since April 5-9. The delayed telecast on Thursday, Sept. 9 generated "Tonight's" biggest overall audience for a single telecast (4.961 million) since March 4.

Jimmy Fallon delivered his biggest weeklong adult 18-49 audience (952,000) in more than seven months, since the week of January 18-22. In total viewers, it was Jimmy's biggest audience (1.923 million) in six months, since the week of March 1-5.

To date, Jay Leno has ranked #1 for 27 of 27 weeks versus "Late Show" in adult 18-49 rating and total viewers (including one tie in 18-49) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 or tied for #1 versus "Late Late Show" for 28 weeks in a row in 18-49 rating (excluding Wimbledon week). In total viewers, Jimmy has won 10 weeks in a row.

In adults 18-49 for the week, Jay's audience was 63 percent bigger than "Late Show's" (1.586 million vs. 971,000), in total viewers, Jay won by 34 percent (4.158 million vs. 3.103 million) and in adults 18-34, his margin was 86 percent (666,000 vs. 359,000). In adults 18-49, Jimmy Fallon's audience was 80 percent bigger than "Late Late Show's" (952,000 vs. 529,000), in total viewers, the "Late Night" advantage was 35 percent (1.923 million vs. 1.422 million) and in adults 18-34, Jimmy's margin was 120 percent (425,000 vs. 193,000).

For the week at 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" (0.5 rating in 18-49, 0.4 in 18-34) out-rated CBS's originals of "Late Late Show" and ABC's "Kimmel" first-runs in adults 18-49 and adults 18-34.

In adult 18-49 viewers, "Last Call" averaged 637,000 persons last week, its biggest 18-49 audience in more than seven months (since the week of January 18-22). In total viewers, "Last Call" averaged 1.185 million persons for the week, its biggest overall audience in 15 months (since June 1-5, 2009).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of September 6-10. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.2 rating, 6 share*
CBS "Late Show," 0.7/3*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.8/3*

12:05-1:05 a.m. ET
ABC "Kimmel," 0.4/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.7/5*
CBS "Late Late Show," 0.4/2*

1:35-2:05 a.m. ET
NBC "Last Call," 0.5/4 (in encore telecasts)*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.2 million viewers*
CBS "Late Show," 3.1 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.4 million viewers*

12:05-1:05 a.m. ET
ABC "Kimmel," 1.3 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.9 million viewers*
CBS "Late Late Show," 1.4 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 1.2 million viewers (in encore telecasts)*

* NBC's Thursday telecasts were delayed by a primetime NFL overrun. Friday's "Late Show" was an encore. Monday results are excluded from these averages due to the Labor Day holiday.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 1.1/5
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 4.1 million viewers
CBS "Late Show," 3.7 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.6 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 30 - SEPTEMBER 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million





  [september 2010]  
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