or


[09/20/10 - 12:18 AM]
The Futon's Ratings Survival Guide: "The Event" and "Chase" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

THE EVENT and CHASE (NBC)
(Mondays at 9:00/8:00c & 10:00/9:00c)

A quick glance at the data below and you'll see just how badly NBC has been hemorrhaging viewers on Monday nights as of late: from how short lived 10:00/9:00c entry "My Own Worst Enemy" was replaced by "The Jay Leno Show" the following year and did even worse; to how "Heroes's" viewership sunk exponentially with each passing volume. Said failures leave a relatively obvious bar for "The Event" and "Chase" to clear and be considered successful: "Chuck." The rest of NBC's 2009-10 class - "Heroes," "Trauma," "Jay" and "Law & Order" - ultimately came in just under "Chuck's" numbers and didn't survive.

Here's how NBC has fared on Monday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

mondays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Heroes: Volume 3**9:00 PM8.15
(121.10%)
3.81
(153.63%)
Heroes: Volume 49:00 PM6.99
(108.37%)
3.26
(141.13%)
Medium: Season 5**10:00 PM7.52
(110.10%)
2.46
(83.96%)
Heroes: Volume 58:00 PM5.86
(N/A)
2.45
(N/A)
Chuck: Season 28:00 PM6.59
(N/A)
2.40
(N/A)
Chuck: Season 38:00 PM6.03
(N/A)
2.17
(N/A)
My Own Worst Enemy10:00 PM4.62
(57.75%)
2.07
(55.50%)
Heroes: Volume 59:00 PM4.39
(66.62%)
2.00
(81.63%)
Superstars of Dance8:00 PM7.55
(N/A)
1.98
(N/A)
Momma's Boys**10:00 PM4.93
(64.19%)
1.83
(91.50%)
Law & Order: Season 2010:00 PM6.44
(122.67%)
1.79
(114.01%)
Trauma9:00 PM5.31
(96.90%)
1.69
(79.34%)
The Jay Leno Show10:00 PM5.31
(90.92%)
1.58
(77.07%)

** includes only first-run airings in the specified time period

COMING TOMORROW: ABC's "Detroit 187" & "No Ordinary Family" and FOX's "Raising Hope" & "Running Wilde"





  [september 2010]  
S
M
T
W
T
F
S
   


· EVENT, THE (NBC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.