[09/21/10 - 03:22 PM]
ESPN's Monday Night Football Wins the Night in Key Male and Adult Demos Among All Networks in Prime Time
ESPN spins the numbers for Monday, September 20.

[via press release from ESPN]

ESPN's Monday Night Football Wins the Night in Key Male and Adult Demos among All Networks in Prime Time

Saints-49ers: Cable's Second-Biggest Audience of 2010 - 15.1 Million Viewers

Last night, ESPN's Monday Night Football - a thrilling 25-22 last-second New Orleans Saints' victory over the San Francisco 49ers - led all programs (broadcast or cable) in all key male and adult demos and helped ESPN win the night among all networks in those same categories. The telecast earned a 10.9 household coverage rating, representing an average of 10,904,000 households (15,120,000 viewers - P2+), the second biggest cable television audience of the year.

Through the first two weeks (three games), ESPN's MNF is averaging a 10.3 household rating, 10,278,000 households (14,134,000 viewers), increases of three, four and five percent, respectively. ESPN MNF games rank as the four biggest audiences among households and the three biggest among total viewers for cable television in 2010. (The 2009 MNF season finale (Minnesota Vikings-Chicago Bears, 12/28/09) leads the list for the Nielsen 2010 calendar.)

ESPN.com had more than 219 million page views and 310 million minutes (a 24 percent increase) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 59 million page views and more than 102 million minutes (up 49 percent), spent with NFL content on the ESPN Mobile web site and ScoreCenter App.


ESPN's MNF returns next week (Sept. 27) with Jay Cutler and the Chicago Bears (2-0) hosting Aaron Rodgers and the Green Bay Packers (2-0) at Soldier Field at 8:30 p.m. ET in a matchup of undefeated NFC North teams. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.

  [september 2010]  


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